Connect Amplitude and
Outreach with AI

Sync product behavior signals directly into sales sequences and enrich analytics with outreach engagement data. Stop manually exporting cohorts, copy-pasting user lists, or losing context between what users do and how sales teams reach them.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Trigger Outreach sequences when users hit activation milestones in Amplitude

Monitor Amplitude behavioral cohorts for key activation events — first value moment, feature adoption thresholds, or trial engagement patterns. Automatically add prospects to targeted Outreach sequences with context about which features they've used and how deeply they're engaged.

Enrich Amplitude user profiles with Outreach touchpoint and reply data

Send email opens, replies, call completions, and meeting bookings from Outreach back into Amplitude as events. Analyze how sales engagement correlates with product usage, retention cohorts, and conversion rates without manual CSV uploads.

Build dynamic Outreach prospect lists from Amplitude retention cohort changes

When users move between lifecycle stages or retention cohorts in Amplitude, automatically update corresponding prospect lists in Outreach. Keep sales targeting aligned with real product behavior — power users, at-risk accounts, or expansion opportunities.

Alert sales reps when target accounts show product engagement spikes

Monitor Amplitude for sudden increases in session frequency, feature usage depth, or collaborative activity from enterprise accounts. Create Outreach tasks or trigger personalized sequences when buying signals appear in product data.

Report on closed-loop attribution between sales touches and product activation

Combine Outreach sequence completion and reply data with Amplitude activation milestones to measure how sales engagement drives product adoption. Automatically generate reports showing which outreach motions correlate with conversion and retention.

Sync A/B experiment cohorts from Amplitude into Outreach segmentation tags

When users enter Amplitude experiments or variant groups, automatically apply corresponding tags in Outreach. Enable sales teams to tailor messaging based on which product experience prospects are seeing without manual coordination.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amplitude and Outreach with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Amplitude's event schemas, user properties, and cohort definitions alongside Outreach's sequence logic, prospect attributes, and engagement tracking.

AI that reads behavioral analytics and sales execution platforms

Redbird parses Amplitude's event streams, user property taxonomies, cohort membership rules, and funnel definitions. It maps these to Outreach's prospect records, sequence stages, custom fields, and engagement events. When you connect both systems, Redbird automatically identifies matching user identifiers, translates behavioral segments into targetable lists, and syncs engagement data back as structured events without custom field mapping.

Event property mapping
Cohort-to-sequence sync
User identity resolution
Engagement event structuring
10×

faster than exporting Amplitude cohorts and manually uploading to Outreach CSV lists

No CSV exports, manual list uploads, or engineering tickets to sync behavioral segments with sales targeting

Auto-generated reports

Redbird can pull from Amplitude and Outreach simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Outreach.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amplitude into Outreach, or from Outreach back into Amplitude. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any user behavior in Amplitude or sales touchpoint in Outreach — Redbird handles the context and data transformation.

Amplitude
Triggers & Actions
Trigger

User enters behavioral cohort

Fires when a user meets cohort criteria based on event patterns, property values, or lifecycle stage transitions.

Trigger

Activation milestone reached

Triggers when a user completes a defined activation event sequence or reaches engagement threshold.

Trigger

Experiment variant assigned

Fires when a user is bucketed into an A/B test variant or feature flag group.

Action

Create custom user property

Write new user properties into Amplitude based on external data or calculated fields.

Action

Track custom event

Send events into Amplitude from Outreach touchpoints or other systems to enrich behavioral analysis.

Action

Update cohort membership manually

Add or remove users from specific cohorts based on conditions outside standard event criteria.

Outreach
Triggers & Actions
Trigger

Prospect replies to sequence email

Fires when a prospect sends a reply to any email in an Outreach sequence.

Trigger

Meeting booked

Triggers when a prospect schedules a meeting through Outreach calendar links or manual booking.

Trigger

Sequence step completed

Fires when a prospect finishes a sequence step — email sent, call logged, or task marked complete.

Action

Add prospect to sequence

Enroll a prospect into a specific Outreach sequence with custom variables and starting step.

Action

Update prospect custom fields

Write data into Outreach prospect records — engagement scores, product usage metrics, or lifecycle stage.

Action

Create task for account owner

Generate Outreach tasks for sales reps based on product behavior signals or threshold alerts.

Amplitude
+
Outreach

Ready to connect your stack?

Sync Amplitude product behavior with Outreach sales execution in minutes. Stop losing context between how users engage with your product and how your team reaches them.

Get started → Book a demo