Connect Amazon Ads and
Outreach with AI

Stop manually matching ad spend to pipeline or copying campaign data into CRM notes. Redbird AI connects Amazon Ads campaign performance with Outreach sales activity, so revenue teams know which products and ad investments are driving real conversations and deals.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Outreach prospects with Amazon Ads engagement and product interest signals

Automatically append Amazon ad interaction data to prospect records in Outreach when contacts engage with Sponsored Products or Sponsored Brands. Sales reps see which products prospects clicked, searched for, or purchased through ads before initiating sequences.

Create Outreach sequences when Amazon Ads ACOS exceeds threshold for new products

When new product campaigns hit high ACOS targets without converting, trigger targeted sales sequences to reach out to prospects who viewed or engaged with those products. Turn expensive ad clicks into direct outbound conversations.

Sync closed-won deal data from Outreach back to Amazon Ads for attribution reporting

When Outreach opportunities close, send deal details and revenue data back to Amazon Ads to connect ad campaign performance with downstream sales outcomes. Build complete attribution models that track from ad click to closed deal.

Alert sales teams when Amazon Ads campaigns drive traffic spikes to high-value ASINs

Monitor Sponsored Products and Sponsored Brands campaigns for significant traffic increases to strategic products. Automatically notify relevant Outreach users and create follow-up tasks for prospects who match the product category or buyer profile.

Generate weekly Amazon Ads performance reports enriched with Outreach pipeline data

Combine Amazon Ads spend, ACOS, and ROAS metrics with Outreach opportunity stages, sequence engagement, and sales velocity. Automatically produce reports showing how ad investments correlate with pipeline generation and deal progression for specific products.

Update Amazon Ads audience targeting based on Outreach account engagement scores

When Outreach identifies high-engagement accounts or prospects showing buying intent, feed those signals back to Amazon Ads to adjust bid strategies and targeting for related product campaigns. Align ad spend with active sales conversations.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amazon Ads and Outreach with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Amazon Ads campaign structures, attribution models, and product hierarchies alongside Outreach's sequence logic, account relationships, and opportunity stages.

AI that speaks Amazon Ads campaigns and Outreach sales execution

Redbird AI maps Amazon Ads campaign types, ad groups, targeting parameters, and product ASINs to Outreach prospects, accounts, sequences, and custom fields. The system understands how to connect ad engagement events to prospect records, match product categories to account segments, and translate ACOS and ROAS metrics into sales intelligence. Redbird handles nested campaign structures, attribution windows, and the relationship between Sponsored Products performance and sales pipeline without custom code.

Campaign attribution mapping
ASIN-to-prospect matching
Sequence triggering logic
Cross-platform revenue attribution
10×

faster than building custom scripts to match Amazon ad clicks with Outreach prospect engagement

No API key management, webhook debugging, or custom attribution models to maintain

Auto-generated reports

Redbird can pull from Amazon Ads and Outreach simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Outreach.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amazon Ads into Outreach, or from Outreach back into Amazon Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any campaign event in Amazon Ads or sales activity in Outreach.

Amazon Ads
Triggers & Actions
Trigger

Campaign ACOS crosses threshold

Trigger when advertising cost of sales exceeds or falls below defined targets for specific campaigns or product groups.

Trigger

Sponsored Product ad receives clicks

Fire when individual products receive ad clicks, optionally filtered by campaign type, keyword, or placement.

Trigger

Daily ad spend reaches budget limit

Activate when campaign spend hits percentage thresholds or absolute budget caps within 24-hour periods.

Action

Update campaign budget allocation

Adjust daily or lifetime budgets for Sponsored Products, Sponsored Brands, or Sponsored Display campaigns programmatically.

Action

Modify keyword bids by product category

Change bid amounts for specific keywords, match types, or ad groups based on external performance signals.

Action

Tag campaigns with custom attribution labels

Apply metadata or custom labels to campaigns for tracking cross-platform attribution and reporting segmentation.

Outreach
Triggers & Actions
Trigger

Prospect engages with sequence step

Fire when prospects open emails, click links, or reply within multi-step sequences.

Trigger

Opportunity stage changes

Trigger when deals move between pipeline stages or reach specific milestones like closed-won or closed-lost.

Trigger

Account engagement score updates

Activate when account-level engagement metrics cross thresholds indicating increased buying intent or activity.

Action

Create prospect and add to sequence

Add new prospect records to Outreach and enroll them in specified sequences with custom field data.

Action

Update prospect custom fields

Append or modify custom field values on existing prospect records with external data or calculated metrics.

Action

Create task for account owner

Generate follow-up tasks assigned to specific reps based on external events or performance triggers.

Amazon Ads
+
Outreach

Ready to connect your stack?

Start syncing Amazon Ads campaign performance with Outreach sales execution. Connect ad spend to pipeline, enrich prospects with product engagement data, and build attribution models that span advertising and revenue.

Get started → Book a demo