Sync leads, contacts, and engagement data between your CRM and marketing automation platform. Stop manually exporting lists, reconciling duplicate records, and stitching together funnel reports across two systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push contacts created in HubSpot to Marketo with proper lead scoring and lifecycle stage assignment. Redbird maps HubSpot lifecycle stages to Marketo's lead status taxonomy and ensures scoring models align. Eliminates duplicate lead creation and maintains data integrity across platforms.
Surface Marketo email opens, clicks, and program engagement directly on HubSpot contact records so sales teams see complete context. Redbird syncs activity history with proper attribution and timestamps. Creates unified view of prospect engagement without logging into multiple systems.
Sync scoring signals bidirectionally to maintain one source of truth for lead qualification. When Marketo adjusts a lead score based on content engagement, HubSpot reflects those changes for sales visibility. Prevents leads from slipping through cracks due to scoring mismatches between systems.
Trigger deal creation in HubSpot sales pipeline the moment a lead reaches MQL threshold in Marketo. Redbird maps Marketo program data and lead scores to HubSpot deal properties and assigns to the right sales owner. Accelerates marketing-to-sales handoff without manual intervention.
Automatically build cross-platform reports showing complete customer journey from first touch in Marketo to closed-won in HubSpot. Redbird reconciles attribution models, normalizes campaign names, and aggregates metrics across both systems. Delivers actual pipeline contribution without spreadsheet exports.
Monitor critical fields like email, company, and lifecycle stage for discrepancies between platforms. When data conflicts arise, Redbird notifies ops teams with specific field-level differences and suggests resolution. Maintains data quality without constant manual audits.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize HubSpot and Marketo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both HubSpot's object model and Marketo's lead database schema, so you can sync contacts, companies, deals, and program membership without custom field mapping.
Redbird natively understands HubSpot's contacts, companies, deals, and custom properties alongside Marketo's lead records, program membership, smart campaigns, and scoring models. The AI automatically maps lifecycle stages between platforms, reconciles duplicate records using intelligent matching rules, and preserves engagement history with proper attribution. No need to build custom middleware or write sync logic — Redbird handles schema translation, data normalization, and bidirectional updates while maintaining referential integrity across both systems.
faster than building native HubSpot-Marketo sync with custom field mapping
Redbird can pull from HubSpot and Marketo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either HubSpot or Marketo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from HubSpot into Marketo, or from Marketo back into HubSpot. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any contact update, deal stage change, or program status shift in either HubSpot or Marketo.
Fires when a HubSpot contact moves to a new lifecycle stage like MQL, SQL, or Opportunity.
Triggers when a deal in HubSpot moves through pipeline stages or closes won/lost.
Monitors specific contact fields like job title, company size, or lead source for changes.
Add new contacts to HubSpot or update existing records with enriched data from Marketo.
Generate new deals in HubSpot pipelines with mapped fields from Marketo lead data.
Automatically segment contacts into static or active lists based on Marketo program membership.
Fires when Marketo adjusts a lead's score based on behavioral or demographic criteria.
Triggers when a lead's status updates in Marketo programs like webinars, nurtures, or events.
Detects when Marketo logs significant prospect activities like pricing page visits or demo requests.
Enroll leads in Marketo engagement programs based on HubSpot contact properties or deal stage.
Push HubSpot contact data to Marketo lead records to maintain synchronized field values.
Update Marketo lead statuses when HubSpot contacts hit qualification milestones or enter sales pipeline.
Sync HubSpot and Marketo in minutes, not weeks. Redbird's AI handles the complexity of cross-platform lead management so your teams work from unified data.