Connect HubSpot and
Mailchimp with AI

Sync contacts between your CRM and email platform, trigger campaigns from deal stages and lifecycle changes, and consolidate email engagement data back into HubSpot. Stop manually exporting lists, copying segments, and reconciling unsubscribes across systems.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync new HubSpot contacts to Mailchimp audience segments based on lifecycle stage

Automatically add contacts to targeted Mailchimp audiences when they reach specific lifecycle stages in HubSpot. Map custom properties to Mailchimp merge fields and maintain segmentation logic across both platforms without manual list exports.

Trigger Mailchimp drip sequences when HubSpot deals enter specific pipeline stages

Launch targeted email nurture flows in Mailchimp when deals move to key stages like 'Proposal Sent' or 'Negotiation.' Ensure prospects receive timely content without sales reps manually triggering campaigns or tagging contacts.

Push Mailchimp campaign engagement data back to HubSpot contact timeline

Sync opens, clicks, and conversions from Mailchimp campaigns directly into HubSpot contact records. Give sales teams visibility into email engagement without switching platforms or asking marketing for reports.

Update HubSpot contact properties when Mailchimp subscribers change preferences or unsubscribe

Keep HubSpot contact records current with subscription status, email preferences, and audience changes from Mailchimp. Prevent compliance issues and wasted outreach by maintaining a single source of truth for email consent.

Create weekly reports combining HubSpot lead source data with Mailchimp campaign performance

Automatically generate unified reports showing which lead sources drive the highest email engagement and conversion rates. Connect the dots between inbound channels in HubSpot and email performance in Mailchimp without pivot tables or manual data merging.

Archive closed-lost contacts from HubSpot into suppression segments in Mailchimp

Automatically move contacts from closed-lost deals into suppression or low-priority segments in Mailchimp. Keep your active email lists focused on qualified prospects while maintaining compliance and deliverability.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize HubSpot and Mailchimp with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands HubSpot's contact properties, lifecycle stages, and deal pipelines alongside Mailchimp's audience structure, merge fields, and campaign taxonomy — no field mapping spreadsheets required.

AI that reads both HubSpot and Mailchimp schemas

Redbird automatically maps HubSpot contact properties to Mailchimp merge fields, translates lifecycle stages into audience segments, and syncs custom tags bidirectionally. The AI understands when to update existing subscribers versus creating new contacts, handles unsubscribe states across both platforms, and enriches HubSpot timelines with granular Mailchimp engagement events. You describe the sync logic in plain language — Redbird handles property types, API rate limits, and deduplication.

Contact property mapping
Lifecycle stage translation
Engagement timeline sync
Bidirectional unsubscribe handling
10×

faster than building contact sync workflows with native HubSpot-Mailchimp integration

No static list exports, manual segment rebuilds, or CSV uploads to reconcile subscriber status

Auto-generated reports

Redbird can pull from HubSpot and Mailchimp simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either HubSpot or Mailchimp.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from HubSpot into Mailchimp, or from Mailchimp back into HubSpot. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any contact change, deal movement, or campaign event in either HubSpot or Mailchimp.

HubSpot
Triggers & Actions
Trigger

Contact enters lifecycle stage

Trigger when a HubSpot contact moves to a new lifecycle stage like MQL, SQL, or Customer.

Trigger

Deal stage changes

Fire when a deal moves between pipeline stages or enters a specific stage like 'Decision Maker Bought In.'

Trigger

Contact property updated

Detect changes to specific contact fields like industry, company size, or custom scoring properties.

Action

Create or update contact

Add new contacts to HubSpot or update existing contact properties with enriched data.

Action

Add contact to list

Append contacts to static or active HubSpot lists for segmentation or workflow enrollment.

Action

Log timeline event

Create custom timeline entries on contact records to track external engagement or campaign activity.

Mailchimp
Triggers & Actions
Trigger

Subscriber added to audience

Trigger when a new subscriber joins a specific Mailchimp audience or segment.

Trigger

Campaign sent or opened

Fire when a campaign is deployed or when a subscriber opens an email for the first time.

Trigger

Subscriber unsubscribes or updates preferences

Detect when subscribers opt out, change email preferences, or update their profile information.

Action

Add subscriber to audience

Create new subscribers in specific Mailchimp audiences with mapped merge fields and tags.

Action

Update subscriber tags or segments

Modify subscriber tags, add to segments, or update merge field values based on external data.

Action

Trigger automation workflow

Start a Mailchimp automation sequence or drip campaign for specific subscribers programmatically.

HubSpot
+
Mailchimp

Ready to connect your stack?

See how Redbird syncs HubSpot and Mailchimp in minutes — no API docs, no field mapping spreadsheets, just describe what you need and let the AI build it.

Get started → Book a demo