Sync behavioral analytics from your product directly to your CTV platform. Stop manually exporting interaction data, cross-referencing viewership metrics, and building custom pipelines to understand how user behavior drives streaming engagement.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically sync behavioral segments built in Heap—users who completed specific product flows or conversion funnels—into Xumo for targeted ad delivery and content recommendations. Keep audience segments fresh without manual exports or CSV uploads.
Flow streaming behavior from Xumo back into Heap to build complete user profiles that span product interactions and CTV consumption. Analyze how app usage correlates with streaming patterns and optimize cross-platform experiences.
Trigger notifications to content ops and ad teams when user segments hit behavioral milestones in your product—like feature adoption thresholds or engagement spikes—so Xumo campaigns can respond in real-time to product trends.
Automatically compile reports that connect product funnel performance with streaming engagement and ad inventory metrics. Surface correlations between in-app behavior and CTV content consumption without manual data stitching.
Store streaming metrics, viewership patterns, and ad performance data from Xumo in Heap's analytics layer for long-term trend analysis. Leverage Heap's retroactive analysis capabilities on your CTV data without rebuilding tracking.
Automatically feed product conversion signals and monetization events into Xumo to refine ad targeting models and content distribution strategies. Close the loop between product outcomes and streaming platform performance.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Heap's auto-captured event schemas and Xumo's streaming platform data models—so you can connect behavioral analytics with CTV metrics without wrestling with APIs.
Redbird's AI interprets Heap's interaction hierarchies—pageviews, sessions, user properties, and retroactive event definitions—alongside Xumo's viewership metrics, ad impressions, content performance data, and audience segments. It automatically maps behavioral cohorts to CTV targeting parameters, aligns timestamps across web/mobile and streaming contexts, and handles schema differences between product analytics and streaming platform APIs without custom transformation logic.
faster than building custom ETL between product analytics and CTV platforms
Redbird can pull from Heap and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Xumo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into Xumo, or from Xumo back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any user interaction captured in Heap or any streaming event in Xumo—Redbird handles the rest.
Fires when a behavioral segment is built or modified in Heap based on user interaction patterns.
Triggers when a specified percentage of users complete a conversion funnel within a timeframe.
Activates when friction points or unusual abandonment rates appear in a tracked product flow.
Build new behavioral segments in Heap or append users to existing cohorts based on external data.
Enrich Heap user profiles with attributes from other systems for deeper behavioral analysis.
Push interaction data from Heap to external data stores for consolidated analytics workflows.
Fires when a channel or content asset reaches a specified view count or engagement milestone on Xumo.
Triggers when ad delivery on Xumo exceeds baseline patterns or hits campaign goals.
Activates when Xumo generates fresh metrics on how specific audience cohorts engage with content.
Modify CTV audience segments or ad targeting criteria in Xumo based on behavioral insights from other tools.
Push updated viewership data, completion rates, and engagement metrics into analytics or reporting systems.
Programmatically change how ad slots are distributed across content based on performance signals.
Stop manually bridging product analytics and CTV platforms. Let Redbird sync Heap interaction data with Xumo streaming metrics so you can optimize cross-platform experiences in real-time.