Redbird AI automatically syncs employee and organizational data from ADP with behavioral analytics in Heap. Stop manually matching user activity to employee segments or exporting HR data for product usage analysis.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append employee attributes like department, job title, location, and hire date to Heap user profiles. Segment product usage by organizational structure without manual data joins. Keep employee metadata synchronized as HR records update in ADP.
Flow new employee start dates and onboarding milestones from ADP into Heap to analyze feature adoption across hire cohorts. Identify which departments or roles struggle with tool adoption during their first 30, 60, or 90 days. Surface friction points in internal product experiences specific to new team members.
Combine ADP compensation and level data with Heap behavioral analytics to understand feature usage across pay grades. Automatically generate executive dashboards showing product engagement by employee segment. Identify whether premium features are being utilized by appropriate roles and levels.
Monitor Heap interaction data for employees flagged as high performers or critical talent in ADP. Trigger alerts when activity drops below normal thresholds or engagement patterns change significantly. Enable proactive retention conversations based on behavioral signals from internal tools.
When employees are terminated or leave in ADP, automatically trigger archival of their Heap interaction history. Maintain compliance with data retention policies while preserving analytics for historical workforce analysis. Remove active user identifiers while retaining aggregated behavioral patterns.
Cross-reference Heap product engagement metrics with ADP headcount, department budgets, and cost center data. Identify underutilized software licenses by matching low interaction rates to specific teams or locations. Generate ROI reports on internal tools tied to actual employee usage patterns and organizational structure.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize ADP and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both ADP's HR data structures and Heap's event-based behavioral schema, automatically mapping employee records to user interaction data without custom code.
Redbird AI natively understands ADP's employee records, organizational hierarchies, compensation structures, and time-based HR events. It maps these to Heap's auto-captured interaction events, user properties, and behavioral segments. Our AI handles identifier matching across systems, manages schema changes as your org structure evolves, and maintains referential integrity between employee attributes and user behavioral data. No need to write custom transformations or maintain fragile mapping tables.
faster workforce behavioral analysis vs. manual CSV exports and data joins
Redbird can pull from ADP and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either ADP or Heap.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from ADP into Heap, or from Heap back into ADP. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any HR event in ADP or behavioral signal in Heap and take action across your entire stack.
Trigger when a new employee record is created and onboarding begins in ADP.
Fires when job title, department, manager, or organizational assignment is updated.
Trigger when an employee status changes to terminated or leaves the organization.
Write or modify employee profile fields, custom attributes, or HR metadata in ADP.
Submit PTO requests or update time tracking records based on external system data.
Assign employees to groups, cost centers, or custom segments for reporting and analysis.
Fires when a user finishes a defined conversion funnel or critical product journey.
Trigger when interaction frequency or session depth declines by a specified percentage.
Fires when Heap captures a user's first interaction with your product or application.
Append custom attributes like department, role, or tenure to Heap user profiles.
Assign users to Heap segments based on HR attributes or external system data.
Add organizational context markers to behavioral timelines for cohort analysis.
Sync ADP with Heap and stop manually correlating employee data with product analytics. Redbird AI handles the integration so your team can focus on insights, not data plumbing.