Stop manually exporting campaign data and guessing which Amazon Ads drive quality traffic. Redbird AI syncs Amazon Ads performance with Heap's behavioral analytics automatically, so you can optimize ad spend based on actual user engagement and conversion patterns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically enrich Heap user sessions with Amazon Ads campaign, ad group, and keyword data when users arrive from sponsored placements. Track post-click behavior, product browsing patterns, and conversion funnels by ad source. Connect ad spend directly to downstream engagement metrics.
Build custom audiences for Sponsored Products campaigns based on Heap's behavioral data—users who added to cart but didn't purchase, high-engagement visitors, or specific feature users. Sync segments automatically to retarget with relevant product ads. Update audiences daily as behavior changes.
Monitor when Amazon Ads campaigns with rising ad costs show poor engagement metrics in Heap—high bounce rates, short session times, or low page depth. Get notified when ACOS climbs while behavioral quality drops. Trigger automatic bid adjustments or pause underperforming keywords.
Automatically compile campaign-level reports showing Amazon Ads spend, impressions, and clicks alongside Heap funnel data for each traffic source. Identify which keywords and ad groups drive users who actually complete checkout. Calculate true ROAS including post-click drop-off.
Store complete historical records linking Amazon Ads campaign performance to Heap user interaction data. Maintain daily snapshots of ad metrics paired with behavioral analytics for long-term trend analysis. Enable retroactive analysis of campaign changes against engagement patterns.
Reduce bids or pause keywords when Heap identifies high drop-off rates at specific product pages or checkout steps for that traffic source. Increase bids for campaigns driving users who complete desired behaviors. Sync bid strategy with real product experience quality.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Ads and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Amazon Ads campaign structures and Heap's auto-captured event schemas, so you can connect ad performance to actual user behavior without custom ETL.
Redbird maps Amazon Ads campaign hierarchies—campaigns, ad groups, keywords, ASINs, and placement types—to Heap's session-based event streams and user properties. The platform automatically resolves UTM parameters, click IDs, and attribution windows to link sponsored placements with downstream interactions. When you ask about conversion rates by keyword or engagement patterns by ad group, Redbird joins campaign spend data with Heap's pageview sequences, click events, and custom events without manual schema mapping.
faster than exporting CSVs and manually matching ad clicks to Heap sessions
Redbird can pull from Amazon Ads and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Heap.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Ads into Heap, or from Heap back into Amazon Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Amazon Ads campaign event or Heap user interaction, then take action in either system.
Fires when advertising cost of sale crosses a defined percentage for any campaign or ad group.
Triggers when a specific keyword hits daily or lifetime budget caps.
Activates when impressions increase or decrease significantly period-over-period for product ads.
Modify bid amounts or bid strategies for campaigns, ad groups, or individual keywords.
Automatically disable keywords based on performance criteria or external data signals.
Launch Sponsored Products or Sponsored Brands campaigns with predefined settings and targeting.
Fires when a user successfully moves through a defined sequence of interactions to completion.
Triggers when users exit at a particular page or interaction point in the product flow.
Activates when a cohort or segment grows to a minimum size based on interaction patterns.
Build new behavioral cohorts in Heap based on specific interaction sequences or properties.
Enrich Heap user sessions with advertising metadata like campaign name, keyword, or ASIN.
Push behavioral cohorts from Heap to other platforms for targeting or analysis.
Start syncing Amazon Ads performance with Heap behavioral data automatically. See which campaigns drive users who actually engage, convert, and return.