Stop manually reconciling event data between your enterprise analytics platform and auto-capture system. Redbird AI syncs Adobe Analytics custom events with Heap interactions, validates tracking consistency, and combines attribution data with behavioral insights—so your team can trust one unified view of the customer journey.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When conversion events fire in Adobe Analytics, automatically send them to Heap as custom events. This lets product teams analyze the complete user journey leading to conversions without redeploying tracking code. Redbird maps Adobe's event structure to Heap's data model and validates that both systems captured the same sessions.
Pull Heap's granular click, scroll, and tap data into Adobe Analytics to enhance segment definitions. Teams can layer behavioral signals that Heap captured automatically onto Adobe's campaign attribution and channel data. Redbird standardizes interaction taxonomies across both platforms so segments stay consistent.
Compare session counts, conversion rates, and custom event volumes between Adobe Analytics and Heap in real-time. When discrepancies exceed defined thresholds, Redbird sends alerts with root cause analysis—identifying missing tags, instrumentation gaps, or data layer issues. Analytics teams catch tracking problems before they corrupt reporting.
Merge Adobe Analytics' multi-channel attribution data with Heap's session-level interaction sequences to build complete journey reports. Redbird joins datasets on user identifiers, normalizes timestamps across platforms, and surfaces insights like which marketing channels drive the most engaged product behavior. Marketing and product teams finally see the full picture.
When audiences are built or refreshed in Adobe Analytics, automatically create matching segments in Heap using unified user IDs. Product teams can analyze how high-value segments from Adobe actually interact with features Heap captured. Redbird handles identity resolution and keeps segments synchronized as membership changes.
Continuously export Heap's auto-captured events to Adobe's data warehouse infrastructure, mapping Heap's interaction schema to Adobe's custom event structure. This enables long-term analysis in Adobe's ecosystem while preserving the granularity of Heap's click-level data. Redbird handles schema evolution as new interactions are captured.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Adobe Analytics' custom evars, props, and processing rules and Heap's auto-captured event taxonomy—so your analytics stack actually talks to itself.
Redbird maps Adobe Analytics' custom variables, success events, and merchandising evars to Heap's element hierarchies, session properties, and retroactive events—without manual field mapping. The AI understands how Adobe's processing rules transform raw data and how Heap's auto-capture generates event names from DOM structure. When schemas change in either system, Redbird adapts mappings automatically and flags potential tracking gaps.
Faster than building custom ETL pipelines to reconcile Adobe and Heap data
Redbird can pull from Adobe Analytics and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Heap.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Heap, or from Heap back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any custom event, segment update, or data anomaly in either Adobe Analytics or Heap—and automate what happens next.
Trigger when a success event or custom conversion completes in Adobe Analytics with specific eVar or prop values.
Trigger when user membership changes in an Adobe Analytics segment based on behavioral or attribution criteria.
Trigger when Adobe Analytics attributes a conversion to a specific marketing channel, campaign, or touchpoint.
Build or update an Adobe Analytics segment with rules based on data from external systems.
Fire a custom event in Adobe Analytics with specified eVars, props, and context data.
Write custom attributes or classifications to Adobe Analytics visitor profiles for enriched segmentation.
Trigger when Heap captures a specific sequence of clicks, taps, or page views indicating user intent or friction.
Trigger when a user session in Heap matches behavioral criteria like time on page, element interactions, or funnel completion.
Trigger when Heap's auto-capture detects a new interactive element on your site or app for the first time.
Build or update a Heap segment based on interaction patterns, event sequences, or user properties from other tools.
Add a custom event to Heap sessions retroactively based on external data or business logic.
Enrich Heap user profiles with attributes from CRM, marketing, or analytics platforms for deeper segmentation.
See how Redbird AI unifies Adobe Analytics and Heap—so your team stops wrestling with tracking discrepancies and starts trusting the data. Set up your first workflow in minutes.