Sync product behavior data from Heap with SEO and content performance metrics in Semrush automatically. Stop manually exporting user interaction data to correlate with organic search performance, or copying keyword rankings into product analytics to understand feature discovery.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically send Heap event data from pages with strong conversion funnels to Semrush. Identify which content patterns drive engagement, then replicate those patterns across pages targeting similar keywords. Surface behavioral insights directly where content teams plan their SEO strategy.
Monitor Heap funnel drop-off rates for pages receiving organic traffic from Semrush-tracked keywords. When conversion rates fall below thresholds on SEO-driven pages, trigger alerts with behavioral context. Close the loop between what ranks and what actually converts.
When Semrush detects ranking improvements or drops for target keywords, automatically update Heap user segments based on landing page context. Analyze how users from different search positions behave in-product. Track whether ranking gains translate to better-quality user sessions.
Combine Heap interaction metrics with Semrush traffic and ranking data into unified reports. Show how user journey patterns map to keyword performance, backlink acquisition, and content engagement. Eliminate manual spreadsheet joins between analytics and SEO platforms.
Pull Heap behavioral data for pages flagged in Semrush SEO audits or content gap analysis. Show which low-ranking pages actually drive product activation or feature adoption. Prioritize content optimization based on business impact, not just search volume.
Continuously sync Heap funnel performance with Semrush position tracking into a unified data repository. Build a historical record of how organic visibility changes impact in-product behavior. Enable retroactive analysis of SEO impact on user quality and activation.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Heap's event-based behavioral schema and Semrush's keyword, position, and content performance data structures—so you can connect product analytics with SEO intelligence without writing transformation logic.
Redbird's AI natively interprets Heap's event properties, user segments, and funnel definitions alongside Semrush's keyword rankings, backlink profiles, and traffic metrics. It automatically maps user interaction events to organic landing pages, correlates session quality with search positions, and joins behavioral cohorts with content performance data. The system understands how to aggregate Heap's granular interaction data at the page level to match Semrush's URL-based reporting structure.
faster than exporting Heap events and manually matching them to Semrush landing page data
Redbird can pull from Heap and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Semrush.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into Semrush, or from Semrush back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any user interaction in Heap or any ranking change in Semrush—Redbird handles the context in between.
Fires when conversion rates for specific funnels cross defined thresholds or show statistical anomalies.
Triggers when users meet behavioral criteria and enter defined segments based on interaction patterns.
Activates when specific pages show changes in clicks, scrolls, or time-on-page beyond set parameters.
Add timestamped notes to Heap timelines marking external events like ranking changes or content updates.
Modify Heap segment criteria based on external data like landing page context or traffic source attributes.
Pull aggregated interaction metrics for specific user groups, pages, or time periods into external systems.
Fires when tracked keywords move up or down in search results beyond specified position thresholds.
Triggers when pages show unexpected increases or decreases in organic sessions compared to baseline trends.
Activates when Semrush detects new referring domains or backlinks pointing to tracked URLs.
Apply categorization tags to pages in Semrush based on behavioral performance or product context from Heap.
Add or remove keywords from monitoring groups based on which search terms drive high-value user behavior.
Add notes to Semrush content reports highlighting behavioral insights like conversion impact or user friction.
Sync Heap and Semrush to finally see how search visibility impacts product behavior—and how user experience affects organic performance. Stop choosing between product analytics and SEO tools.