Sync product engagement data from Heap into Salesloft to power personalized outreach based on actual user behavior. Stop manually exporting interaction data, updating account context, or guessing which prospects are actually engaged with your product.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push feature adoption, page views, and interaction frequency from Heap into Salesloft person and account fields. Reps see which prospects are actively using the product, which features they've explored, and where they're getting stuck—all without leaving Salesloft. Enables contextual outreach based on actual behavior, not just email clicks.
Start targeted sales sequences when users hit meaningful engagement thresholds in Heap—like viewing pricing pages multiple times, completing key workflows, or returning after extended inactivity. Redbird monitors behavioral patterns and enrollment criteria, then adds prospects to the right cadence automatically. No manual list building or stale outreach timing.
Write sales touchpoint data from Salesloft into Heap as custom events—email opens, call completions, cadence progression—alongside product interaction data. Analyze how outbound motions correlate with feature adoption, conversion velocity, and retention. Build unified dashboards that connect sales activity to product outcomes.
Monitor Heap funnel drop-offs and session replays for accounts actively in Salesloft cadences. When a prospect repeatedly attempts a workflow but doesn't complete it, Redbird creates a task in Salesloft with context on the friction point. Reps can reach out proactively to assist, turning product frustration into sales conversations.
Push sales engagement metrics—cadence membership, reply rates, call outcomes—from Salesloft into Heap user properties. Create segments comparing product behavior between high-touch and low-touch sales prospects. Analyze whether accounts receiving specific outreach patterns activate faster or adopt more features.
Automatically compile lists of accounts showing strong Heap engagement signals while enrolled in Salesloft sequences. Report includes behavioral scores, feature usage depth, conversion funnel progress, and sales activity status. Revenue ops teams get visibility into PQL handoff effectiveness and sales follow-through without manual data pulls.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and Salesloft with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Heap's auto-captured event schemas and Salesloft's engagement data model, so your product analytics and sales context stay in sync without custom field mapping.
Redbird maps Heap's event properties, user identities, and session metadata to Salesloft's person and account fields automatically. The platform understands how to translate retroactive behavioral segments into actionable sales context, match anonymous Heap sessions to known Salesloft contacts, and structure engagement data for funnel analysis. You define what behaviors matter—Redbird handles schema translation, identity resolution, and bi-directional sync logic.
faster than building Heap-to-Salesloft workflows with manual exports and CSV uploads
Redbird can pull from Heap and Salesloft simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Salesloft.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into Salesloft, or from Salesloft back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Heap behavioral event or Salesloft engagement activity—Redbird monitors both systems in real time.
Fires when a user performs a specific series of interactions tracked in Heap within a defined timeframe.
Triggers when a single session accumulates a specified number of clicks, page views, or custom events.
Activates when a user enters but doesn't complete a defined conversion funnel in Heap.
Writes a custom property to a Heap user profile, visible in all behavioral analysis and segments.
Assigns a user to a defined Heap segment based on external data or cross-system conditions.
Logs a custom event in Heap with specified properties, making external actions analyzable alongside product behavior.
Fires when a prospect is enrolled in a Salesloft cadence, either manually or via automation rule.
Triggers when a prospect replies to a Salesloft cadence email or one-off message.
Activates when a rep completes a call and logs a specific disposition or outcome in Salesloft.
Writes data to a custom or standard field on a Salesloft person record for segmentation or context.
Generates a task assigned to the account owner in Salesloft with custom instructions and due date.
Enrolls a prospect into a specified Salesloft cadence at a defined step, triggering the outreach sequence.
Sync Heap behavioral data with Salesloft engagement context automatically. Stop switching between systems to understand which prospects are actually using your product.