Automatically sync digital behavior data from Heap with retail performance metrics from NielsenIQ. Stop manually exporting user interaction CSVs, pivoting data in spreadsheets, and trying to correlate online engagement with offline sales performance.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull product detail page views, add-to-cart rates, and feature interaction data from Heap and append it to NielsenIQ retail sales reports by SKU. Correlate digital interest signals with actual purchase velocity to identify where online engagement drives or predicts offline sales.
When NielsenIQ identifies significant market share changes or new category growth trends, automatically create and populate behavioral segments in Heap for users who interacted with related product categories. Enable product teams to analyze digital behavior patterns that align with emerging retail trends.
Extract Heap conversion funnel completion rates, drop-off points, and session data segmented by geographic market, then push to NielsenIQ reporting environments. Align digital user journey analytics with regional retail performance for comprehensive market views.
Monitor when specific product feature interactions in Heap increase but corresponding NielsenIQ retail sales data remains flat or declines. Automatically notify stakeholders when digital engagement metrics don't translate to offline purchase intent, triggering deeper investigation.
When NielsenIQ captures promotional lift data, pricing elasticity, or campaign performance metrics, automatically write this context into Heap as custom session or user properties. Enable retroactive analysis of how users who engaged during high-performing retail promotions behaved on digital properties.
Combine Heap's granular user interaction events with NielsenIQ's retail measurement data into consolidated datasets. Automatically structure and archive integrated views that link product page engagement, feature adoption, and user journey metrics with market share, distribution, and sales velocity for historical brand analysis.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and NielsenIQ with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Heap's auto-captured event streams and NielsenIQ's retail measurement schemas, so you can connect digital behavior with market performance without custom ETL.
Redbird automatically maps Heap's behavioral event properties—sessions, pageviews, clicks, conversion events, user attributes—to NielsenIQ's product hierarchies, market geographies, sales metrics, and distribution data. The AI identifies matching product identifiers, reconciles time periods between digital and retail measurement cycles, and handles schema differences between interaction-level events and aggregated sales data. No need to manually join SKU codes to product page URLs or align weekly retail periods with daily session data.
faster than exporting Heap CSVs and manually joining to NielsenIQ Excel reports
Redbird can pull from Heap and NielsenIQ simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or NielsenIQ.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into NielsenIQ, or from NielsenIQ back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any user interaction in Heap or any retail performance change in NielsenIQ.
Fires when a defined funnel's conversion rate increases or decreases beyond a threshold.
Triggers when a user segment based on interaction patterns hits a specified user count.
Activates when specific product detail pages see unusual increases in views or interactions.
Build a new Heap segment based on behavioral properties or external data criteria.
Append additional context or metadata to existing Heap sessions retroactively.
Enrich Heap user profiles with attributes from external systems like market or sales data.
Fires when a brand or product's market share changes significantly within a category.
Triggers when product sales per store or per market surpass defined performance thresholds.
Activates when new promotional lift or pricing elasticity metrics are available.
Push new sales, distribution, or market data into NielsenIQ reporting environments.
Generate NielsenIQ reports that include external digital or engagement metrics.
Tag specific products in NielsenIQ when external signals indicate investigation is needed.
Stop manually reconciling Heap user behavior exports with NielsenIQ retail reports. Let Redbird AI connect digital interactions to market performance automatically.