Sync behavioral data from Heap directly into HubSpot contact and company records. Stop exporting CSVs, manually tagging leads by product activity, or losing context between what users do and how sales follows up.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push user session counts, feature adoption metrics, and engagement scores from Heap into custom properties on HubSpot contacts. Sales reps see exactly how prospects interact with your product without leaving the CRM. Update records in real-time as behavioral patterns change.
Sync Heap segments built from retroactive behavioral analysis into HubSpot static or active lists. When users complete key workflows or abandon critical flows, they're automatically added to nurture sequences. No manual list management or stale targeting.
Trigger HubSpot tasks or notifications when Heap detects that a contact has completed onboarding steps, reached usage thresholds, or exhibited power-user behavior. Sales can strike while engagement is hot with context about exactly what the user accomplished.
Send CRM lifecycle changes back to Heap so you can analyze how product behavior correlates with deal progression. Understand which in-app actions predict closed-won outcomes. Build conversion funnels that span both product usage and sales pipeline stages.
Calculate account-level engagement metrics from Heap interaction data and sync them to HubSpot company records. Track active user counts, feature adoption rates, and churn risk signals at the account level. Customer success teams see usage health alongside relationship data.
Automatically compile reports that show how marketing source, lead score, and campaign touchpoints from HubSpot correlate with product engagement patterns captured in Heap. Understand which acquisition channels deliver users who actually activate and retain.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and HubSpot with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Heap's auto-captured event schemas and HubSpot's contact, company, and deal object structures, so you can connect behavioral analytics to CRM workflows without custom code.
Redbird maps Heap's event properties, session data, and user segments to HubSpot's contact properties, custom fields, and list memberships automatically. The platform understands how to aggregate interaction-level events into meaningful contact and company attributes, handle identity resolution between anonymous sessions and known contacts, and structure behavioral cohorts as targetable CRM segments. No need to write SQL to summarize event streams or build ETL pipelines to keep records in sync.
faster than building custom ETL to sync Heap events into HubSpot properties
Redbird can pull from Heap and HubSpot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or HubSpot.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into HubSpot, or from HubSpot back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any user interaction captured in Heap or any CRM event in HubSpot.
Fires when a user successfully moves through a defined sequence of interactions in Heap.
Triggers when a user's session meets specified engagement criteria based on interaction volume or depth.
Activates when Heap assigns a user to a segment based on retroactive behavioral analysis.
Send new events into Heap with custom properties for tracking external system actions.
Enrich Heap user profiles with attributes from HubSpot like lead source, lifecycle stage, or deal value.
Apply company or account properties from HubSpot to individual user records in Heap for account-based analysis.
Fires when a contact moves between lifecycle stages like MQL, SQL, Opportunity, or Customer.
Triggers when a deal progresses through pipeline stages or closes won/lost.
Activates when a contact joins a static or active list, indicating new segmentation or campaign enrollment.
Enrich contact records with engagement scores, feature usage flags, or last active timestamps from Heap.
Sync account-level behavioral metrics from Heap into HubSpot company properties for CSM visibility.
Automatically assign contacts to HubSpot lists based on behavioral segments or interaction patterns detected in Heap.
Stop manually bridging the gap between product analytics and CRM. Connect Heap and HubSpot with Redbird to automatically sync behavioral insights into sales and marketing workflows.