Connect Google Forms and
Semrush with AI

Automate the flow between form submissions and SEO operations. Stop copying content requests into keyword research tools, manually tracking competitor lists, or exporting form data to build SEO briefs. Redbird AI syncs Google Forms with Semrush to turn intake into action.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Turn content request forms into keyword-researched briefs in Semrush

When teams submit content ideas via Google Forms, automatically research target keywords in Semrush, pull search volume and difficulty metrics, and create structured content briefs with competitive analysis. No more manual keyword lookups for every request.

Auto-add competitor domains from intake forms to Semrush tracking projects

Sales and customer success teams submit competitor mentions through Google Forms. Redbird automatically adds new domains to your Semrush competitive tracking projects, updates existing monitoring lists, and triggers initial backlink and traffic analysis.

Route SEO audit requests to automatic Semrush site health scans

When clients or stakeholders submit audit requests via form, automatically trigger Semrush site audit for the submitted URL, wait for completion, and route summary reports back to the requestor with key technical issues flagged.

Build client SEO intake forms with pre-populated keyword recommendations

Pull top keyword opportunities from Semrush projects and auto-populate Google Forms with current ranking data, recommended targets, and strategic priorities. Clients review and approve keyword strategies through structured forms instead of spreadsheets.

Capture keyword research priorities and auto-generate Semrush tracking campaigns

Marketing teams submit priority keywords and target URLs through Google Forms. Redbird creates corresponding position tracking campaigns in Semrush, sets up weekly monitoring, and structures projects by product line or campaign type automatically.

Send Semrush ranking alerts to stakeholder feedback forms for context

When significant ranking drops are detected in Semrush, automatically create pre-filled Google Forms sent to content owners asking for recent page changes, traffic context, or technical updates that might explain movement.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Google Forms and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Google Forms response structures and Semrush's marketing intelligence schemas, so you can automate SEO operations from lightweight intake without custom code.

AI that reads form fields and writes SEO intelligence

Redbird automatically maps Google Forms responses—text inputs, multiple choice selections, URLs, dropdown values—to Semrush entities like keyword lists, tracking projects, domain comparisons, and audit parameters. It understands when a form submission contains a competitor URL versus a keyword phrase, and routes data to the right Semrush endpoint. The AI handles schema differences between simple form fields and complex SEO datasets, transforming intake into structured research and monitoring.

Form response to keyword project mapping
URL validation and domain extraction
Auto-categorization of SEO request types
Semrush project and campaign creation
10×

faster than exporting form responses to CSV and manually entering data into Semrush

No spreadsheet intermediate steps, no copy-paste of domains or keywords, no manual project setup

Auto-generated reports

Redbird can pull from Google Forms and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Forms or Semrush.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Google Forms into Semrush, or from Semrush back into Google Forms. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from new form submissions or SEO events, and write data back to either system based on your workflow needs.

Google Forms
Triggers & Actions
Trigger

New form response submitted

Fires when any user submits a Google Form, with full access to all field values and metadata.

Trigger

Form response updated or edited

Triggers when a respondent edits their previous submission if edit permissions are enabled.

Trigger

New responses in specific form section

Filters submissions to trigger only when specific form sections or conditional logic paths are completed.

Action

Create pre-filled form URL

Generate a Google Form link with specific fields pre-populated based on data from other systems.

Action

Add form response to linked Google Sheet

Append enriched or transformed response data to the connected Google Sheets destination.

Action

Update form questions or options

Dynamically modify form fields, dropdown options, or conditional logic based on external data.

Semrush
Triggers & Actions
Trigger

Keyword position change detected

Fires when tracked keywords move up or down beyond specified thresholds in position tracking projects.

Trigger

Site audit completed

Triggers when Semrush finishes a scheduled or on-demand site audit with new health score and issue data.

Trigger

New backlink discovered

Fires when Semrush identifies new referring domains or backlinks pointing to your monitored sites.

Action

Add keywords to position tracking project

Create or update keyword tracking lists in existing Semrush projects with target URLs and search engines.

Action

Add domain to competitor analysis list

Include new domains in competitive research projects for ongoing traffic and keyword overlap monitoring.

Action

Trigger site audit for URL

Initiate an on-demand Semrush site audit for any submitted domain or specific page URL.

Google Forms
+
Semrush

Ready to connect your stack?

Connect Google Forms to Semrush and stop manually transferring intake requests into SEO workflows. Redbird AI handles the data work so your team can focus on strategy.

Get started → Book a demo