Connect Google Forms and
Salesloft with AI

Stop manually copying form submissions into Salesloft or chasing down prospect details from spreadsheets. Redbird AI syncs Google Forms responses directly into your sales cadences, enriches contact data, and keeps your pipeline moving without the busywork.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Add demo request form submissions as Salesloft prospects automatically

When a prospect fills out your demo request form, Redbird creates or updates their Salesloft record, assigns them to the right cadence based on form responses, and flags the rep. No spreadsheet exports, no manual data entry.

Enrich inbound lead forms with Salesloft engagement history before routing

Before routing a new form submission, Redbird checks if the contact already exists in Salesloft, pulls their engagement history and cadence status, and appends that context to the form response. Sales ops knows exactly how to handle each lead.

Trigger Salesloft cadences based on event registration form responses

When someone registers for a webinar or event through Google Forms, Redbird adds them to a pre-event nurture cadence in Salesloft, customized by their role, company size, or other form fields. Follow-up starts immediately without manual segmentation.

Send post-call feedback forms and sync responses back to Salesloft activity records

After a discovery call, Redbird sends a Google Form survey link and automatically syncs the prospect's feedback into Salesloft as a custom activity. Reps and managers see sentiment and objections without switching tools.

Alert sales when high-value prospects complete competitive intel forms

When a target account fills out a competitive landscape or pain point survey, Redbird identifies high-priority prospects by cross-referencing Salesloft account data, then alerts the assigned rep and adds context to the account record.

Generate weekly form response reports segmented by Salesloft cadence performance

Redbird pulls form submissions and matches them against Salesloft cadence membership and conversion data, then generates reports showing which campaigns are driving the most qualified inbound interest. No pivot tables, no manual joins.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Google Forms and Salesloft with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Google Forms question structures and Salesloft's person, account, and cadence schemas — so your automations map cleanly between lightweight intake and enterprise sales engagement.

AI that understands form responses and sales engagement context

Redbird reads your Google Forms column headers and response formats, then intelligently maps them to Salesloft fields like person attributes, account data, custom tags, and cadence assignments. It handles conditional logic based on dropdown selections, checkbox responses, and multiple-choice answers — routing prospects to the right cadence or updating account fields without hardcoded rules. When form schemas change or new questions are added, Redbird adapts automatically.

Form response → Salesloft person mapping
Conditional cadence assignment by form field
Account and contact deduplication
Custom field sync and tag management
10×

faster than exporting form responses to Sheets, cleaning data, and uploading CSVs to Salesloft

No spreadsheet exports, no manual field mapping, no CSV uploads to keep cadences current

Auto-generated reports

Redbird can pull from Google Forms and Salesloft simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Forms or Salesloft.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Google Forms into Salesloft, or from Salesloft back into Google Forms. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any form submission in Google Forms or any sales activity in Salesloft — Redbird handles the rest.

Google Forms
Triggers & Actions
Trigger

New form response submitted

Fires when any user submits a response to your Google Form.

Trigger

Form response updated

Triggers when an existing form response is edited or modified.

Trigger

Specific answer selected

Fires when a respondent selects a particular option in a multiple choice or dropdown question.

Action

Append response to form

Programmatically add a new row to the form's linked Google Sheet with structured data.

Action

Update existing response

Modify a previously submitted form response with new or enriched data.

Action

Send form link via email

Deliver a pre-filled or blank Google Form link to a prospect or contact.

Salesloft
Triggers & Actions
Trigger

Person added to cadence

Fires when a prospect is enrolled in a specific Salesloft cadence.

Trigger

Email replied or clicked

Triggers when a prospect responds to or engages with a Salesloft email.

Trigger

Call logged or disposition recorded

Fires when a rep logs a call activity or updates the call outcome in Salesloft.

Action

Create or update person

Add a new contact to Salesloft or update an existing person record with fresh data.

Action

Add person to cadence

Enroll a prospect in a specific multi-touch outreach cadence automatically.

Action

Log custom activity

Record a custom activity or note on a person or account record in Salesloft.

Google Forms
+
Salesloft

Ready to connect your stack?

Sync Google Forms and Salesloft in minutes. Redbird AI handles the mapping, enrichment, and automation so your sales team can focus on conversations, not data entry.

Get started → Book a demo