Redbird AI syncs Google Ads campaign data with ZoomInfo intent signals to automate audience targeting, enrich conversion tracking, and close the loop between paid media and sales intelligence. Stop manually exporting account lists, uploading CSVs, and reconciling ad performance with buying signals across disconnected systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create and refresh Google Ads customer match lists when ZoomInfo detects buying intent or engagement spikes. Redbird pulls accounts showing active research behavior and syncs contact emails to Google Ads for precise targeting. Your paid campaigns reach high-intent accounts without manual list building.
When Google Ads registers a conversion, Redbird enriches the lead with ZoomInfo company data including industry, employee count, revenue, and tech stack. This enriched data flows back to Google Ads as offline conversion values or custom parameters. Your bid strategies optimize for the accounts that actually fit your ICP.
Push Google Ads click, impression, and engagement metrics to ZoomInfo to surface which target accounts are actively searching and engaging with your ads. Redbird maps ad interaction data to ZoomInfo accounts so sales sees paid media engagement alongside intent signals. RevOps gets a complete view of account-level demand generation activity.
Automatically launch or increase bids on Google Ads campaigns when ZoomInfo identifies accounts with high-intent behaviors like technology research or competitive displacement signals. Redbird monitors intent topics and triggers campaign adjustments without manual intervention. Your ad spend concentrates on accounts showing active buying signals.
Generate automated reports showing Google Ads performance segmented by ZoomInfo firmographics, intent topics, and account tiers. Redbird joins conversion data with enriched company attributes to show which segments and intent signals drive the highest return. Marketing leadership sees exactly which account profiles convert best from paid search.
Send real-time notifications to sales reps when a ZoomInfo target account engages with your Google Ads campaigns. Redbird matches ad clicks to ZoomInfo account assignments and triggers alerts with campaign details and intent context. SDRs reach out while accounts are actively researching your solution.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Ads and ZoomInfo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Google Ads campaign structures and ZoomInfo's intent and firmographic data models, automatically mapping conversion events to enriched account profiles without custom field configuration.
Redbird natively reads Google Ads conversion actions, customer match audiences, campaign IDs, and GCLID parameters alongside ZoomInfo's intent topics, scoops, firmographic fields, and contact records. The platform automatically matches ad clicks to company profiles, maps offline conversions to enriched account data, and joins campaign performance with buying signals. You connect the systems once and Redbird handles schema changes, data type transformations, and match logic across both platforms.
faster than building custom audience syncs between Google Ads and ZoomInfo
Redbird can pull from Google Ads and ZoomInfo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Ads or ZoomInfo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Ads into ZoomInfo, or from ZoomInfo back into Google Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Google Ads or ZoomInfo and automate the data work across both platforms.
Fires when Google Ads records a conversion action like form submission, purchase, or phone call.
Triggers when campaign metrics like CPA, ROAS, or conversion rate exceed defined thresholds.
Fires when specific ad groups see unusual increases in clicks or impressions over baseline.
Upload email lists or contact records to Google Ads customer match audiences for targeted campaigns.
Send conversion data back to Google Ads with enhanced value fields based on lead quality or firmographics.
Programmatically modify campaign budgets or automated bidding rules based on external signals.
Fires when ZoomInfo identifies accounts showing increased research activity on relevant intent topics.
Triggers when ZoomInfo adds or updates contact records for tracked accounts.
Fires when ZoomInfo detects multiple decision-makers at a target account showing engagement.
Push Google Ads click, impression, and conversion data into ZoomInfo account profiles.
Modify ZoomInfo account scoring based on Google Ads engagement and campaign interaction patterns.
Build new ZoomInfo lists based on Google Ads performance data or conversion attributes.
Sync Google Ads with ZoomInfo to automate intent-based targeting and close the loop between paid campaigns and sales intelligence. Redbird handles the data work so your teams can focus on high-value accounts.