Redbird AI automates the connection between your paid search campaigns and enterprise social platform. Stop manually exporting campaign data, reconciling performance across channels, or building custom scripts to sync Google Ads conversions with Sprinklr's unified customer experience insights.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push conversion events, transaction values, and attributed keywords from Google Ads into Sprinklr profiles. Enrich social listening and customer service interactions with paid search touchpoint data. Build unified views of customer journeys across paid and social channels.
Trigger Sprinklr social engagement sequences when users convert on high-AOV Google Ads campaigns. Create VIP customer segments in Sprinklr based on paid search behavior. Enable customer service teams to prioritize conversations with high-value paid acquires.
Automatically append social sentiment scores and brand health metrics from Sprinklr to Google Ads campaign dashboards. Correlate paid search spend with social conversation volume and sentiment shifts. Alert performance marketers when negative sentiment spikes during active campaigns.
Combine Google Ads campaign metrics with Sprinklr social engagement and reach data in automated cross-channel reports. Normalize attribution windows and UTM tracking across systems. Generate executive summaries showing total marketing impact beyond individual channel silos.
Monitor Sprinklr sentiment analysis and social listening alerts in real-time. Automatically pause or reduce budgets on Google Ads campaigns when brand health scores drop below thresholds. Prevent paid search spend during active PR issues or customer service crises.
Centralize performance data for all marketing assets—paid search ads and social creative—in a unified repository. Compare message testing results across Google Ads headlines and Sprinklr social copy. Build historical records of what creative themes drove results across both channels.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Ads and Sprinklr with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands the campaign structures, conversion schemas, and attribution models in Google Ads—and how they map to Sprinklr's unified customer profiles, social engagement data, and multi-channel journey tracking.
Redbird's AI natively reads Google Ads conversion tracking, campaign hierarchies, keyword-level attribution, and ROAS calculations—then intelligently maps them to Sprinklr's profile unification, message engagement metrics, sentiment scores, and cross-channel journey views. No need to build custom field mappings or write transformation logic for different attribution windows. Redbird handles conversion event normalization, customer ID matching across systems, and reconciling Google's click-based attribution with Sprinklr's multi-touch social journeys automatically.
faster than building custom integrations between Google Ads API and Sprinklr's platform
Redbird can pull from Google Ads and Sprinklr simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Ads or Sprinklr.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Ads into Sprinklr, or from Sprinklr back into Google Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any conversion event, campaign change, or budget update in Google Ads—or from social mentions, sentiment shifts, and engagement spikes in Sprinklr.
Fires when a tracked conversion action completes in Google Ads, including conversion value and attributed keywords.
Triggers when daily or monthly campaign spend hits a defined percentage of budget allocation.
Activates when campaign or ad group return on ad spend falls below configured thresholds over a time window.
Immediately stop serving ads by pausing campaigns, ad groups, or specific ads based on external signals.
Programmatically adjust daily or total budget allocations for campaigns based on performance or external data.
Import offline or cross-channel conversions into Google Ads with custom values and attribution timestamps.
Fires when Sprinklr's sentiment analysis detects a drop in brand health scores across monitored channels.
Triggers when post engagement, shares, or comments exceed typical volume thresholds in monitored accounts.
Activates when a support conversation in Sprinklr is flagged as high-priority or escalated to management.
Add new unified customer profiles to Sprinklr with enriched data from paid campaigns and conversion events.
Append marketing attribution tags and campaign identifiers to existing Sprinklr customer profiles.
Initiate automated social engagement or nurture sequences for customers meeting specific paid search behavior criteria.
Stop treating paid search and social as separate channels. Redbird AI unifies Google Ads campaign performance with Sprinklr's customer experience insights—no engineering required.