Automatically sync retail sales performance from SPINS into your Google Ads optimization workflows. Stop manually exporting scan data, matching product SKUs to campaigns, and building fragmented reports that never close the loop between digital ad spend and in-store sales.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull weekly SPINS sales velocity and ACV distribution data for your product portfolio. Route high-velocity SKUs and expanding distribution insights to Google Ads budget allocation workflows, ensuring ad spend follows retail momentum. Eliminate the lag between in-store performance and digital investment decisions.
Combine Google Ads campaign spend, impressions, and conversion data with corresponding SPINS category share and velocity metrics. Automatically build executive dashboards showing how digital investment correlates with retail sales lift and competitive positioning. No more disconnected ad reports and retail analytics living in separate spreadsheets.
Monitor Google Ads ROAS and CPA metrics against expected ranges based on SPINS retail sales trajectories for each product line. Trigger alerts when campaigns deviate from retail performance patterns, signaling optimization opportunities or attribution gaps. Surface actionable insights before monthly reviews reveal missed opportunities.
Detect when SPINS shows new distribution wins or velocity spikes for product launches. Automatically create or adjust Google Ads Shopping and search campaigns in those geographic markets, matching digital support to retail availability. Ensure advertising follows distribution rather than leading into out-of-stock frustration.
Map Google Ads click and conversion geography to SPINS retail account performance by market. Append SPINS sales data to conversion records, enabling analysis of which digital touchpoints drive the strongest retail outcomes across Whole Foods, Sprouts, Natural Grocers, and independent channels. Build true omnichannel attribution models.
Consolidate time-series Google Ads investment data with corresponding SPINS retail sales, share, and distribution metrics into a unified data warehouse. Create the longitudinal dataset required for marketing mix modeling that accurately measures digital advertising's incremental contribution to CPG retail sales. Support rigorous incrementality testing and attribution modeling.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Ads and SPINS with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Google Ads campaign structures and SPINS retail scan hierarchies—automatically mapping product SKUs, geography codes, time periods, and performance metrics across both platforms without custom field mapping.
Redbird's AI natively understands Google Ads campaign, ad group, and product feed structures alongside SPINS product hierarchies, channel definitions, retailer account codes, and market geographies. It automatically reconciles product identifiers between your advertising SKUs and SPINS item codes, aligns weekly SPINS reporting periods with Google Ads date ranges, and maps metro-level ad performance to SPINS geographic markets. No manual schema mapping or intermediate transformation layers required.
faster than exporting SPINS CSVs and manually joining to Google Ads exports in spreadsheets
Redbird can pull from Google Ads and SPINS simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Ads or SPINS.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Ads into SPINS, or from SPINS back into Google Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automation workflows from any campaign change in Google Ads or any sales movement in SPINS—Redbird monitors both systems in real time.
Trigger when ROAS, CPA, conversion rate, or impression share crosses defined benchmarks for any campaign or product group.
Trigger when Google Ads records a conversion event with location, product, and attribution data available for enrichment.
Trigger when products in Google Merchant Center feed are approved, disapproved, or go out of stock.
Modify daily budgets across campaigns or ad groups based on external performance signals like retail velocity.
Change product titles, descriptions, or custom labels in Shopping feeds to reflect retail performance tiers.
Automatically activate or pause campaigns based on product distribution status or inventory availability signals.
Trigger when SPINS publishes new weekly retail scan data with updated velocity, share, and distribution metrics.
Trigger when specific SKUs or brands cross velocity benchmarks indicating momentum or decline in retail sales.
Trigger when products achieve new distribution levels across retailer accounts measured by all-commodity volume.
Retrieve current category share, rank, and competitive positioning data for specific brands or product segments.
Pull regional or metro-level sales performance data to align with digital advertising geographic targeting.
Access sales data segmented by specific retail banners like Whole Foods, Sprouts, or independent channels.
Stop running CPG advertising blind to retail outcomes. Redbird connects Google Ads and SPINS so your digital investment decisions are guided by actual scan data, not guesswork.