Stop manually exporting campaign data and rebuilding audience lists between systems. Redbird AI syncs Google Ads performance data with Salesforce Marketing Cloud customer profiles in real-time, so your paid and owned channels work from the same insights.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Flow Google Ads click, conversion, and attribution data directly into Marketing Cloud contact records and data extensions. Build complete customer journey views that include paid touchpoints without CSV exports or manual data merges.
Automatically sync Marketing Cloud segments and data extension filters to Google Ads Customer Match lists. Keep audience targeting fresh across search and YouTube campaigns based on email engagement, journey stage, and CRM attributes.
Append campaign name, ad group, keyword, and GCLID data to Marketing Cloud contact records when conversions fire. Power personalized email journeys and suppression logic based on which paid campaigns customers responded to.
Send post-click purchase values, LTV estimates, and subscription conversions from Marketing Cloud back to Google Ads. Train Smart Bidding on actual customer value, not just initial conversion events.
Automatically compile Google Ads campaign performance alongside Marketing Cloud email and journey metrics into unified reports. Compare paid acquisition cost against email LTV and journey conversion rates without switching platforms.
Monitor conversion performance for specific customer segments targeted in Google Ads campaigns. Trigger Slack or email alerts when high-value audiences underperform, so teams can adjust creative, landing pages, or bidding before budget is wasted.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Ads and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Google Ads campaign structures and Salesforce Marketing Cloud's data extension schemas, contact models, and journey architecture—so your paid and owned channel data actually connects.
Redbird maps Google Ads campaign hierarchies, conversion actions, and GCLID parameters to Marketing Cloud contacts, data extensions, and journey entry sources automatically. No manual field mapping between ad performance tables and subscriber attributes. Our AI understands how to join click IDs with contact keys, append campaign UTMs to journey data, and structure offline conversion feeds that Google's API actually accepts. The system handles Marketing Cloud's relational data model and Google Ads' nested account structure without custom code.
faster than building custom API connections between Google Ads and Marketing Cloud
Redbird can pull from Google Ads and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Ads or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Ads into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Google Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from campaign events in Google Ads or journey milestones in Marketing Cloud—Redbird handles the rest.
Fires when a conversion action is tracked in Google Ads, including conversion type, value, and attribution data.
Triggers when campaign metrics like CTR, conversion rate, or ROAS exceed or fall below defined thresholds.
Activates when a Customer Match or remarketing audience list membership changes or reaches size thresholds.
Send conversion events with GCLID and conversion values back to Google Ads for attribution and Smart Bidding.
Add or remove email addresses and user IDs from Customer Match audiences for targeting across Search and YouTube.
Programmatically modify campaign budgets or bidding strategies based on performance data or external signals.
Fires when a contact enters a specific Journey Builder path, capturing entry source and journey metadata.
Triggers on email opens, clicks, or conversions, including link-level engagement and journey context.
Activates when records in a specified data extension are created or modified, including attribute changes.
Add new contacts or update existing contact attributes and data extension records with campaign data.
Insert contacts into data extensions for journey entry, segmentation, or reporting purposes.
Fire API events that inject contacts into Journey Builder paths with custom attribute payloads.
See how Redbird AI syncs Google Ads campaign data with Salesforce Marketing Cloud customer profiles—so your paid and owned channels finally share the same customer truth.