Automate the flow between your paid advertising campaigns and streaming content performance. Stop manually exporting campaign data to analyze FAST channel attribution, or copying audience insights between platforms to optimize ad spend.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match ad campaign conversions to Pluto streaming sessions and content views. Redbird tracks which Google Ads campaigns drive FAST channel engagement, building unified attribution reports that connect paid search to streaming behavior. No more disconnected analytics across advertising and content platforms.
Flow viewership patterns, watch time segments, and content affinity data from Pluto into Google Ads customer match lists. Create campaigns targeting users based on their streaming behavior—retarget binge-watchers, exclude recent viewers, or reach audiences who engaged with specific content genres.
Merge Google Ads campaign performance with Pluto viewership analytics in unified dashboards. Redbird correlates cost-per-click, conversion rates, and ROAS with streaming impressions, watch time, and content completion rates. See how paid campaigns impact streaming engagement without stitching spreadsheets.
Detect when Google Ads campaigns drive measurable increases in Pluto streaming sessions or specific channel viewership. Redbird monitors both platforms and notifies teams of attribution opportunities—identify which keywords or creatives move viewers to FAST content, enabling faster optimization decisions.
Sync Pluto's streaming ad inventory data back to Google Ads campaign budgets. When FAST channel fill rates drop or premium inventory opens, Redbird adjusts paid search budgets to drive streaming traffic during high-monetization windows, maximizing revenue across both platforms.
Create timestamped records connecting every Google Ads click and conversion to subsequent Pluto streaming behavior. Build a historical database of cross-platform user journeys—from search query to content view—enabling long-term attribution modeling and lifetime value analysis across advertising and streaming.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Ads and Pluto with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Google Ads campaign structures and Pluto's FAST streaming analytics, automatically mapping ad performance to content engagement without custom integration work.
Redbird natively interprets Google Ads campaign hierarchies—accounts, campaigns, ad groups, keywords, and conversion actions—alongside Pluto's content metadata, viewership sessions, channel lineups, and ad pod performance. The AI handles schema differences between intent-based advertising metrics and time-series streaming data, joining datasets on device IDs, timestamps, and user segments. Whether you're matching search campaigns to specific content titles or correlating keyword performance with viewer demographics, Redbird maps the relationship automatically.
faster than building custom attribution between advertising and streaming platforms
Redbird can pull from Google Ads and Pluto simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Ads or Pluto.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Ads into Pluto, or from Pluto back into Google Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign events in Google Ads or content performance changes in Pluto—Redbird connects both systems in real time.
Fires when a conversion action completes in any Google Ads campaign, capturing conversion value and attribution data.
Triggers when CTR, CPC, or ROAS for an ad group moves above or below defined benchmarks.
Activates when a campaign hits its daily spend cap, with details on time of day and remaining impressions.
Modify daily or lifetime budgets for specific campaigns based on external performance signals.
Upload email lists or device IDs to create or update custom audience segments for targeted campaigns.
Automatically disable keywords falling below ROAS or conversion rate thresholds to optimize spend.
Fires when a user begins streaming content on any Pluto channel, with device and content metadata.
Triggers when average watch-through percentage for specific content crosses threshold benchmarks.
Activates when available ad slots or fill rates change for channels or time blocks, indicating monetization capacity.
Apply custom labels to user cohorts based on viewing patterns, content preferences, or engagement frequency.
Pull aggregated viewer demographics and content affinity reports for specific channels or time periods.
Modify genre classifications, series groupings, or promotional flags on streaming content programmatically.
Stop manually bridging Google Ads campaign data and Pluto streaming analytics. Redbird automates the attribution, audience syncing, and cross-platform reporting your team needs to optimize both paid advertising and FAST content performance.