Sync Gong to The Trade Desk and activate sales intelligence in your programmatic campaigns. Stop manually exporting deal signals, building audience lists in spreadsheets, or losing attribution between ad spend and pipeline impact.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically identify accounts that converted and push them to The Trade Desk as suppression segments. Stop wasting ad spend on customers who've already bought, and reallocate budget to active prospects still in-market.
Surface accounts from Gong where calls mention specific use cases, competitors, or buying signals. Push those account lists to The Trade Desk to build lookalike audiences and expand reach with programmatic precision.
Pull impression, click, and conversion data from The Trade Desk and attach it to opportunity records in Gong. Sales teams see which accounts engaged with ads before booking meetings, closing the loop on attribution.
When Gong detects a deal moving to closed-lost or on-hold, trigger campaign pauses in The Trade Desk for that account. Resume spend automatically when deals reopen or new conversations start.
Combine campaign performance data from The Trade Desk with deal progression and conversation insights from Gong. Automatically generate reports showing which channels, audiences, and creatives drive qualified pipeline and revenue.
Identify prospects discussing competitive solutions in Gong transcripts and push those accounts to The Trade Desk as retargeting segments. Run differentiation campaigns to accounts already evaluating alternatives in real time.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Gong and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Gong's conversation intelligence schema and The Trade Desk's programmatic audience and campaign structures, so you can move data between revenue signals and ad activation without middleware.
Redbird maps Gong's call transcripts, deal stages, participant metadata, and custom trackers to The Trade Desk's audience taxonomies, campaign hierarchies, and UID2 identity structures. Our AI normalizes account names, enriches with ad platform identifiers, and handles The Trade Desk's batch audience upload requirements automatically. No need to manually match CRM fields to DSP segments or write custom ETL for conversation data.
faster than exporting Gong lists and manually uploading CSVs to The Trade Desk
Redbird can pull from Gong and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Gong or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Gong into The Trade Desk, or from The Trade Desk back into Gong. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any sales signal in Gong or campaign event in The Trade Desk, and take action across your entire stack.
Trigger when an opportunity moves to a new stage like qualification, negotiation, closed-won, or closed-lost.
Trigger when Gong detects a competitor name or product mentioned during a recorded sales conversation.
Trigger when specific buying signals, use cases, or urgency phrases appear in call transcripts or email threads.
Fetch full transcripts, participant details, sentiment scores, and custom tracker data for a specific call or meeting.
Write campaign attribution data, ad engagement metrics, or audience membership flags back into Gong opportunity records.
Search for opportunities where specific topics, objections, or questions were discussed during sales interactions.
Trigger when a new campaign, ad group, or creative flight starts delivering impressions in The Trade Desk.
Trigger when a tracked conversion such as form fill, site visit, or video completion is attributed to a campaign.
Trigger when a first-party or third-party audience list is refreshed or new users are added to a targeting segment.
Push account lists, email hashes, or device IDs to The Trade Desk as targetable or suppression audiences.
Stop or restart ad delivery for specific campaigns, ad groups, or creatives based on sales signals or pipeline changes.
Fetch impressions, clicks, spend, conversions, and frequency data for specific campaigns or ad groups by date range.
Sync Gong with The Trade Desk and close the loop between sales conversations and programmatic ad performance. Redbird handles the data work so your teams can focus on converting pipeline.