Sync revenue intelligence from sales conversations directly into marketing campaigns and customer journeys. Stop manually exporting call insights, copying deal signals into spreadsheets, or losing critical buyer context between sales and marketing teams.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically update customer profiles in Marketing Cloud with sentiment analysis, talk ratios, and engagement metrics from Gong calls. Enable marketing to segment and personalize based on actual sales conversation quality, not just activity counts.
Monitor Gong for declining engagement scores, missed follow-ups, or negative sentiment shifts. Automatically enroll contacts into re-engagement journeys in Marketing Cloud to warm up stalled opportunities before they're lost.
Capture when prospects mention competitors during sales calls and create dynamic Marketing Cloud segments. Launch targeted competitive displacement campaigns with messaging that addresses specific concerns surfaced in real conversations.
Track Marketing Cloud engagement data for contacts in Gong's at-risk deals. Notify account owners when high-intent behaviors occur so they can leverage marketing momentum in their next sales conversation.
Merge conversation intelligence metrics from Gong with Marketing Cloud journey performance and attribution data. Generate unified reports showing which campaigns drive the highest-quality pipeline based on actual sales call outcomes.
Analyze recurring objections surfaced across Gong sales calls and identify knowledge gaps. Automatically update email content blocks and journey messaging in Marketing Cloud to proactively address common buyer concerns.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Gong and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Gong's conversation intelligence schema and Marketing Cloud's data extension structure, so you can connect sales insights to marketing execution without middleware or custom code.
Redbird maps Gong's call transcripts, sentiment scores, topic trackers, and deal health metrics to Marketing Cloud's contact records, data extensions, and journey builder attributes. Our AI handles schema mismatches between Gong's interaction-based data model and Marketing Cloud's contact-centric architecture. No need to build custom field mappings or write SQL to bridge conversation intelligence with campaign orchestration.
faster than building custom APIs between Gong's revenue intelligence platform and Marketing Cloud's REST APIs
Redbird can pull from Gong and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Gong or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Gong into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Gong. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any sales conversation signal in Gong or any marketing engagement event in Salesforce Marketing Cloud.
Fires when a new sales call recording is processed and transcript is available in Gong.
Triggers when Gong's AI detects a shift in deal risk level based on conversation patterns.
Fires when Gong's topic tracker identifies a specific competitor mentioned during a sales conversation.
Add a structured note or summary to a Gong call with key takeaways or follow-up items.
Set values for custom trackers or scorecards on Gong calls based on external data signals.
Apply tags to Gong calls to track which marketing campaigns or sources drove the conversation.
Fires when Marketing Cloud sends an email as part of a Journey Builder automation.
Triggers when a contact updates their subscription preferences or unsubscribes from communications.
Fires when a contact reaches a defined goal or conversion point within a Marketing Cloud journey.
Modify field values for a contact record in a specific Marketing Cloud data extension.
Add a contact to a Journey Builder automation at a specific entry point or decision split.
Add new contacts or update existing contact records in Marketing Cloud's unified contact model.
Sync Gong conversation intelligence with Salesforce Marketing Cloud campaigns in minutes. Close the loop between what buyers say in sales calls and how marketing engages them across channels.