Sync sales intelligence from Gong to Google Ads and close the loop between ad spend and revenue outcomes. Stop manually mapping which campaigns drive quality deals, exporting conversion data to spreadsheets, or guessing which messaging resonates with buyers.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically send closed-won opportunities from Gong conversation data to Google Ads as offline conversions. Attribute revenue to specific campaigns, keywords, and ad groups. Optimize bids based on actual deal outcomes, not just form fills.
Create Google Ads customer match lists from prospects who mention competitors, discuss budget, or show buying intent in Gong-tracked calls. Target lookalike audiences based on conversation patterns that correlate with closed deals. Update audiences daily as new calls are analyzed.
Monitor objection patterns in Gong call transcripts for specific products or messaging. Automatically pause or adjust Google Ads campaigns when pricing concerns, feature gaps, or competitor comparisons exceed thresholds. Prevent wasted spend on messaging that's not resonating.
When Google Ads drives a conversion from a target account or high-intent keyword, surface related Gong call history and conversation insights to the assigned SDR. Equip sales teams with context on what messaging brought the prospect in and past interaction signals.
Combine Google Ads campaign data with Gong's deal health scoring from conversation analysis. Show which campaigns and keywords drive deals that progress faster, have fewer objections, and close at higher rates. Build weekly dashboards that connect ad spend to conversation-based pipeline quality.
Track competitor mentions and win/loss patterns from Gong sales calls. Automatically increase or decrease bids on competitor comparison keywords in Google Ads based on conversation data showing competitive positioning strength. Adjust campaign budgets when competitive landscape shifts.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Gong and Google Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Gong's conversation intelligence data model and Google Ads campaign structures, so you can connect sales reality to ad performance without custom development.
Redbird maps Gong's call transcripts, deal stages, conversation sentiment scores, and interaction metadata to Google Ads conversion actions, customer match lists, and campaign structures. The platform understands how to extract buying signals from unstructured conversation data and translate them into actionable audience segments and conversion events. You can query across both systems to answer questions like 'which ad groups drive deals that mention our key differentiator' or 'what's the average deal cycle for leads from branded search.'
faster than exporting Gong insights to CSVs and manually uploading conversions to Google Ads
Redbird can pull from Gong and Google Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Gong or Google Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Gong into Google Ads, or from Google Ads back into Gong. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Gong or Google Ads and take action across your entire stack.
Trigger when an opportunity moves to a new stage based on Gong interaction data.
Trigger when Gong detects a specific competitor name in a sales conversation.
Trigger when Gong's AI updates a deal risk or health score based on conversation signals.
Extract transcript snippets, talk ratios, or sentiment scores from specific calls.
Search across call transcripts for mentions of features, objections, or use cases.
Pull all calls, emails, and meetings associated with an opportunity or account.
Trigger when a specific conversion action fires in Google Ads from a campaign or keyword.
Trigger when daily or monthly spend reaches a defined percentage of budget.
Trigger when CTR, conversion rate, or ROAS shifts beyond set thresholds.
Send closed deals or qualified opportunities as offline conversion events with revenue values.
Add or remove email addresses from audience lists based on sales intelligence signals.
Modify bid strategies or daily budgets based on deal quality or conversation data.
See how Redbird syncs Gong sales intelligence with Google Ads to optimize campaigns based on actual deal outcomes and conversation signals, not just lead volume.