Connect FullStory and
ZoomInfo with AI

Automatically sync behavioral session data with prospect intelligence to identify high-intent accounts and trigger personalized outreach. Stop manually cross-referencing session activity with account lists or exporting CSV files to match visitors with company data.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich anonymous FullStory sessions with ZoomInfo company and contact data

Automatically identify which accounts are engaging with your product by matching IP addresses and domain data from FullStory sessions to ZoomInfo company records. Append firmographic, technographic, and contact information to session data so product and revenue teams can see exactly who's experiencing friction or showing buying intent.

Trigger ZoomInfo outreach workflows when high-value accounts show product interest

Monitor FullStory for behavioral signals like feature exploration, pricing page visits, or repeated sessions from target accounts. Automatically create or update ZoomInfo intent signals and trigger sales workflows when qualified accounts demonstrate engagement patterns that indicate buying readiness.

Build targeted account lists in ZoomInfo based on FullStory engagement patterns

Identify companies exhibiting specific behavioral signals in FullStory—like completing onboarding flows, using key features, or returning frequently—and automatically create segmented account lists in ZoomInfo. Enable ABM teams to prioritize outreach to accounts already demonstrating product-qualified behaviors.

Enrich ZoomInfo prospect records with FullStory behavioral event history

Append detailed behavioral data from FullStory sessions—including pages viewed, features explored, time spent, and friction points encountered—directly to ZoomInfo contact and account records. Give sales teams full context on how prospects have interacted with your product before outreach conversations.

Alert sales when target accounts from ZoomInfo show intent in FullStory

Cross-reference active FullStory sessions against ZoomInfo account lists and buying intent signals. Automatically notify sales reps when contacts from high-priority accounts visit your site, view pricing, or explore specific features, creating perfect moments for timely outreach.

Sync FullStory rage click and error data to ZoomInfo for product-led outreach

Capture friction signals like rage clicks, error messages, and dead clicks from FullStory sessions at target accounts identified in ZoomInfo. Automatically flag accounts experiencing UX problems to trigger customer success or sales outreach with solutions, turning product friction into revenue opportunities.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and ZoomInfo with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both FullStory's behavioral event schemas and ZoomInfo's firmographic data structures, so you can enrich sessions with account intelligence and trigger outreach based on product engagement without custom development.

AI that speaks session data and sales intelligence

Redbird natively understands FullStory's session replay events, custom properties, user segments, and behavioral metrics alongside ZoomInfo's company profiles, contact records, intent signals, and technographic attributes. Map IP addresses to company domains, match anonymous sessions to known accounts, and translate behavioral patterns into sales-ready triggers. The AI handles schema mapping between behavioral events and firmographic fields, so enrichment flows work even when data structures change.

Session-to-account matching
Behavioral intent scoring
Firmographic enrichment
Event-triggered workflows
10×

faster than building custom scripts to match session IPs with ZoomInfo APIs

No reverse IP lookup services, API wrappers, or middleware platforms needed

Auto-generated reports

Redbird can pull from FullStory and ZoomInfo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or ZoomInfo.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into ZoomInfo, or from ZoomInfo back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any behavioral event in FullStory or account signal in ZoomInfo, and execute actions across both platforms.

FullStory
Triggers & Actions
Trigger

Session from target account domain

Fires when a user from a specified company domain or account list starts a session.

Trigger

Rage click or frustration event detected

Triggers when users exhibit rage clicking, error clicks, or other frustration signals.

Trigger

High-value page visited

Activates when users view pricing, enterprise features, or other conversion-intent pages.

Action

Create custom segment

Build a user segment in FullStory based on firmographic or intent data from ZoomInfo.

Action

Tag session with account data

Append company name, industry, size, and technographic attributes to session metadata.

Action

Export enriched session data

Push behavioral events with appended firmographic context to data warehouse or analytics tools.

ZoomInfo
Triggers & Actions
Trigger

New intent signal detected

Fires when ZoomInfo identifies buying intent signals for tracked accounts or topics.

Trigger

Contact or company record updated

Triggers when firmographic, technographic, or contact data changes for tracked accounts.

Trigger

Account added to target list

Activates when a company is added to a specific account list or ABM campaign.

Action

Create or update account record

Add new accounts to ZoomInfo or enrich existing records with behavioral engagement data.

Action

Add contact to sequence

Trigger outreach workflows or add contacts to engagement sequences based on product activity.

Action

Update intent score

Modify account-level intent signals based on behavioral patterns observed in FullStory sessions.

FullStory
+
ZoomInfo

Ready to connect your stack?

Start syncing FullStory behavioral data with ZoomInfo account intelligence in minutes. See how Redbird AI automatically enriches sessions and triggers outreach based on product engagement.

Get started → Book a demo