Connect FullStory and
Workday with AI

Sync digital experience data with workforce analytics automatically. Stop manually exporting session metrics, correlating product usage with employee data, or building one-off reports between your analytics platform and your ERP system.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Analyze internal product adoption by department and role from Workday org structure

Enrich FullStory session data with employee department, role, tenure, and location from Workday. Automatically segment product usage patterns by org structure to identify which teams struggle with internal tools and where training investments should focus.

Track employee digital experience metrics alongside attrition data for retention insights

Correlate FullStory behavioral patterns from internal applications with Workday attrition and engagement data. Surface UX friction in employee-facing tools that may contribute to turnover, quantifying the relationship between digital experience quality and retention rates.

Alert HR when new hires show signs of tool adoption struggles

Monitor FullStory session quality for employees in their first 90 days based on Workday hire dates. Trigger alerts when rage clicks, error encounters, or low engagement patterns suggest onboarding friction, enabling proactive intervention before productivity suffers.

Generate executive reports on digital workplace experience by business unit

Combine FullStory UX metrics with Workday organizational hierarchy and headcount data. Automatically produce monthly dashboards showing session quality, friction points, and adoption rates segmented by division, cost center, and reporting structure for leadership review.

Sync product usage patterns to Workday for performance review context

Push FullStory engagement metrics for internal tools back to Workday employee records. Give managers visibility into how direct reports actually use core systems, informing performance conversations with objective behavioral data rather than self-reported proficiency.

Archive FullStory session data for departing employees based on termination dates

Automatically trigger FullStory data exports when Workday records employee terminations. Ensure session recordings and behavioral data are archived for compliance before user accounts are deactivated, maintaining audit trails while respecting data retention policies.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and Workday with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands FullStory's behavioral event schemas and session metadata alongside Workday's employee, organizational, and workforce planning data models.

AI that speaks both digital experience intelligence and enterprise HCM

Redbird maps FullStory user identifiers to Workday employee records, joins session quality metrics with organizational attributes, and reconciles behavioral event timestamps with hire dates, role changes, and org restructures. The platform understands FullStory's nested event properties, custom attributes, and segment definitions while navigating Workday's worker profiles, supervisory organizations, and cost center hierarchies. No custom field mapping or brittle API scripts required.

Session-to-employee matching
Org hierarchy enrichment
Behavioral metric aggregation
Workforce segmentation analysis
10×

faster than exporting CSVs and building workforce-level UX reports manually

No data engineers writing Python scripts to join session logs with employee exports

Auto-generated reports

Redbird can pull from FullStory and Workday simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Workday.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into Workday, or from Workday back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any FullStory behavioral event or Workday workforce change, then take action across both systems.

FullStory
Triggers & Actions
Trigger

High-friction session detected

Fires when a user session exceeds thresholds for rage clicks, error clicks, or dead clicks.

Trigger

Conversion funnel drop-off occurs

Triggers when a user abandons a defined funnel step in an internal application workflow.

Trigger

Custom behavioral segment match

Activates when a session matches criteria for a FullStory segment like power users or struggling adopters.

Action

Export session recordings for user cohort

Retrieve session replay URLs and metadata for specific employee groups or time periods.

Action

Pull engagement metrics by page or feature

Extract aggregated click maps, scroll depth, and interaction data for specific application areas.

Action

Query event data with custom filters

Fetch behavioral event streams filtered by user properties, time ranges, or event attributes.

Workday
Triggers & Actions
Trigger

New employee hired

Fires when Workday creates a new worker record with an active hire date.

Trigger

Job change or promotion completed

Triggers when an employee's role, department, or supervisory organization changes in Workday.

Trigger

Termination processed

Activates when an employee's status changes to terminated with an effective end date.

Action

Update employee custom fields

Write product usage scores, engagement metrics, or training completion flags to Workday worker records.

Action

Retrieve org structure and reporting lines

Pull supervisory hierarchies, cost centers, and organizational attributes for workforce segmentation.

Action

Query headcount and demographics

Extract employee counts, tenure distributions, and demographic data filtered by location or business unit.

FullStory
+
Workday

Ready to connect your stack?

Stop manually correlating digital experience data with workforce metrics. Redbird connects FullStory and Workday so you can analyze employee product adoption, identify UX friction by department, and automate the reporting your leadership actually needs.

Get started → Book a demo