Sync behavioral insights from FullStory directly into The Trade Desk audiences and campaigns. Stop manually exporting user segments, chasing down conversion data across platforms, and running reports to connect ad spend with on-site behavior.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push FullStory segments based on session behavior—users who abandoned cart, reached pricing pages, or exhibited rage clicks—into The Trade Desk as targetable audiences. Update audience membership in real time as user behavior changes. Ensure ad spend focuses on users showing actual purchase intent, not just demographic proxies.
Connect ad campaign exposure data from The Trade Desk with FullStory session recordings and engagement metrics. Identify which campaigns drive users who rage click, bounce immediately, or complete high-value actions. Build a complete view of how programmatic spend translates to actual user experience and friction points on-site.
Automatically exclude users from The Trade Desk campaigns once FullStory detects successful checkout completion, account activation, or other conversion milestones. Prevent wasted ad spend on users who've already converted. Keep suppression lists updated in real time as conversion events fire in FullStory.
Monitor FullStory metrics for users arriving from specific Trade Desk campaigns—tracking rage clicks, error rates, and session abandonment. Trigger alerts to media teams when campaigns above a spend threshold correlate with degraded UX metrics. Enable rapid campaign adjustments before budget is wasted on broken traffic sources.
Identify users in FullStory with the deepest engagement—multiple sessions, high scroll depth, feature adoption—and push those cohorts to The Trade Desk for lookalike modeling. Expand reach to users who match behavioral patterns of your most valuable customers, not just basic demographic traits.
Automatically compile reports showing which Trade Desk campaigns, creatives, and targeting segments drive users who complete or abandon key funnel steps tracked in FullStory. Quantify how much ad spend drives users who hit friction points versus those who convert smoothly. Deliver insights to media and product teams without manual data stitching.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize FullStory and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands FullStory's event schema, session properties, and user segments alongside The Trade Desk's campaign structures, audience taxonomies, and attribution models.
Redbird's AI understands how FullStory segments, custom events, and user properties translate into The Trade Desk's audience structures, UID2 identifiers, and data marketplace integrations. It handles identity resolution between FullStory's anonymous sessions and The Trade Desk's cookie and device graphs. The system knows which FullStory behavioral signals—rage clicks, scroll depth thresholds, conversion funnels—make meaningful targeting criteria versus vanity metrics that don't predict ad response.
faster than building custom pipelines between session replay data and DSP audiences
Redbird can pull from FullStory and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from FullStory into The Trade Desk, or from The Trade Desk back into FullStory. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any behavioral event in FullStory or campaign change in The Trade Desk—Redbird handles the rest.
Fires when a user qualifies for a saved segment based on behavioral criteria, page views, or custom events.
Triggers when FullStory detects repeated frustrated clicks on a non-interactive element during a session.
Fires when a user successfully completes a defined step in a FullStory funnel, such as checkout or signup.
Programmatically add a user to a FullStory segment based on external data or cross-platform events.
Append metadata to a FullStory session, such as campaign ID, traffic source, or ad creative identifier.
Retrieve the direct link to a specific user's session recording for troubleshooting or analysis.
Fires when total spend for a campaign or line item in The Trade Desk crosses a defined budget level.
Triggers when CTR, conversion rate, or other KPIs for an ad group fall below specified performance targets.
Fires when The Trade Desk attributes a conversion to a user from programmatic ad exposure.
Append user identifiers to a The Trade Desk audience segment for targeting or suppression in active campaigns.
Programmatically adjust spend limits or pacing for campaigns based on performance signals from other systems.
Immediately stop serving ads for a specific campaign or ad group when triggered by external conditions.
Stop treating ad performance and user experience as separate problems. Redbird connects FullStory behavioral data with The Trade Desk campaigns so media and product teams work from the same insights.