Sync user behavior insights from your digital products directly into your social media strategy. Stop manually correlating session data with campaign performance, and let Redbird AI automatically connect UX friction points to social content effectiveness.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When FullStory detects increased rage clicks or drop-offs from specific traffic sources, automatically flag the associated Sprout Social campaigns. Social teams get immediate context on which posts drive problematic user sessions, enabling rapid content or targeting adjustments.
Connect Sprout Social campaign UTM parameters to FullStory session data to understand full-funnel behavior. Automatically append conversion rates, scroll depth, and friction metrics to social post performance reports so marketing sees beyond likes and clicks.
When Sprout Social reports show high engagement but low conversion on specific campaigns, automatically query FullStory for session replays matching those UTM tags. Product and marketing teams collaborate with concrete behavioral evidence instead of assumptions.
When FullStory identifies common abandonment points or error messages in purchase flows, automatically surface those insights to Sprout Social as content briefs. Social teams create educational posts, FAQs, or proactive messaging that addresses real user pain points captured in session data.
Combine Sprout Social's social listening data with FullStory's behavioral analytics to identify patterns between brand mentions and product usage. Automatically generate reports showing how social conversation topics correlate with feature adoption, error rates, or session quality metrics.
Use FullStory behavioral segments—power users, struggling users, feature adopters—to inform Sprout Social audience targeting and content personalization. Automatically sync segment definitions so social campaigns speak directly to users' actual product experiences rather than demographic assumptions.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize FullStory and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands FullStory's session event schemas and behavioral segment structures alongside Sprout Social's campaign metadata and engagement metrics—no custom field mapping required.
Redbird's AI natively interprets FullStory's session replay events, rage click detection, funnel step completion, and custom user properties. It matches these to Sprout Social's post-level UTM tracking, engagement breakdowns, publishing schedules, and audience demographics. The system automatically identifies which social traffic sources correlate with high-quality sessions versus friction-filled experiences, creating unified views that connect brand presence to actual product usage without manual CSV exports or dashboard switching.
faster to connect social campaign performance with actual user behavior data
Redbird can pull from FullStory and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Sprout Social.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from FullStory into Sprout Social, or from Sprout Social back into FullStory. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any user behavior signal in FullStory or any social engagement event in Sprout Social.
Fires when FullStory identifies repeated frustrated clicks on a specific element or page.
Triggers when abandonment rate at a specific funnel step crosses a defined percentage.
Activates when a user enters a custom FullStory segment based on session behavior patterns.
Retrieve session replays and event data filtered by UTM parameters or referrer URL.
Sync FullStory segment membership lists with user properties to external analytics platforms.
Mark a timestamp in FullStory analytics to track behavioral changes after feature releases or campaigns.
Fires when scheduled content goes live on any connected social media platform via Sprout Social.
Triggers when a post's engagement rate surpasses historical averages or defined thresholds.
Activates when Sprout Social's listening tools identify critical or frustrated mentions of your brand.
Append custom labels or notes to social posts with downstream conversion or behavioral metrics.
Create scheduled or on-demand analytics reports for specific campaigns, hashtags, or date ranges.
Modify saved audience definitions or content targeting rules based on behavioral insights or performance data.
See how Redbird AI connects FullStory session insights to Sprout Social campaign strategy—automatically syncing user behavior with social performance so your teams work from the same reality.