Connect FullStory and
Sprinklr with AI

Automate the flow between digital experience insights and customer engagement. Stop manually connecting UX friction to social sentiment, exporting session data for support teams, or guessing which campaigns drive meaningful product engagement.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Escalate rage click sessions to social customer service teams

When FullStory detects rage clicks or session frustration, automatically create Sprinklr cases tagged with session replay URLs and user context. Support agents see exactly what went wrong before customers complain publicly.

Enrich social conversions with actual user behavior data

When Sprinklr tracks a conversion from social campaigns, pull the user's FullStory session history to see their complete product journey. Understand which campaign messaging led to genuine engagement versus bounce-heavy traffic.

Trigger proactive social outreach based on checkout friction patterns

When FullStory identifies users encountering specific checkout errors or abandoned flows, automatically queue personalized Sprinklr social messages or retargeting audiences. Close the loop between UX problems and marketing response.

Sync funnel drop-off segments to Sprinklr audience targeting

Automatically export FullStory segments of users who dropped off at critical funnel stages into Sprinklr's campaign management. Target social ads and content specifically to users who experienced documented friction points.

Route social complaints to teams with actual session context

When Sprinklr captures negative sentiment or support requests, enrich those conversations with the user's recent FullStory session data. Support and product teams see behavioral context alongside the complaint.

Report on campaign performance with scroll depth and engagement metrics

Combine Sprinklr's campaign attribution data with FullStory's scroll depth, time on page, and interaction metrics. Generate reports showing which social campaigns drive actual product engagement versus vanity traffic.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and Sprinklr with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird's AI understands FullStory's behavioral event schemas and Sprinklr's unified customer profile structure — so you can connect experience analytics to engagement workflows without custom integration work.

AI that speaks both behavioral analytics and customer engagement

Redbird automatically maps FullStory's session replay URLs, event properties, user segments, and friction metrics to Sprinklr's case management, audience targeting, and conversation routing systems. The AI understands how to attach session context to support tickets, translate UX segments into marketing audiences, and enrich social interactions with behavioral data. No need to manually configure field mappings between frustration signals and engagement actions.

Session replay URL injection
Friction event to case routing
Segment to audience sync
Behavioral enrichment
10×

faster than building custom webhooks between session analytics and engagement platforms

No API documentation parsing, no field mapping spreadsheets, no manual session URL formatting

Auto-generated reports

Redbird can pull from FullStory and Sprinklr simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Sprinklr.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into Sprinklr, or from Sprinklr back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any user behavior in FullStory or any customer interaction in Sprinklr — then automate what happens next.

FullStory
Triggers & Actions
Trigger

Rage click detected

Fires when a user exhibits rage clicking behavior on specific elements or pages.

Trigger

Checkout flow abandoned

Triggers when a user drops off during a defined conversion funnel at specific steps.

Trigger

New user segment created

Fires when a segment meets threshold criteria based on behavioral patterns or events.

Action

Export user segment

Push a FullStory segment with session URLs and behavioral properties to external systems.

Action

Tag session with external context

Append metadata from other systems to specific FullStory sessions for cross-platform analysis.

Action

Create custom event

Write behavioral events back into FullStory from external engagement or conversion data.

Sprinklr
Triggers & Actions
Trigger

Negative sentiment detected

Fires when Sprinklr's AI identifies negative sentiment in social mentions or conversations.

Trigger

Support case created

Triggers when a new customer service case is opened across any connected channel.

Trigger

Campaign conversion tracked

Fires when Sprinklr attributes a conversion event to a specific social campaign or touchpoint.

Action

Create enriched case

Open a Sprinklr support case with attached context, tags, and external data from other systems.

Action

Update audience segment

Add or remove users from Sprinklr audience targeting segments based on external behavioral data.

Action

Post internal note to conversation

Attach contextual information to ongoing Sprinklr conversations for agent visibility without customer exposure.

FullStory
+
Sprinklr

Ready to connect your stack?

Sync FullStory session insights with Sprinklr engagement workflows in minutes. Stop losing the context between how users behave and how you respond to them across channels.

Get started → Book a demo