Sync digital experience data directly into your marketing campaigns. Stop manually exporting behavioral segments or missing opportunities to personalize journeys based on how users actually interact with your product. Redbird AI connects FullStory session insights to Salesforce Marketing Cloud audiences in real-time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When FullStory detects rage clicks, error sessions, or checkout abandonment, automatically create or update audience segments in Marketing Cloud. Trigger recovery campaigns to users who experienced friction within hours of their session, not days later after manual data pulls.
Append FullStory session replay links directly to Marketing Cloud contact records when users abandon high-value actions. Enable marketing teams to watch exactly what went wrong before crafting personalized follow-up messaging without switching between platforms.
Push email opens, clicks, and journey progression events from Marketing Cloud into FullStory as custom events. Connect campaign touchpoints to on-site behavior and conversion outcomes to measure which messages actually drive quality engagement versus vanity metrics.
When FullStory detects elevated error rates or broken user experiences for specific segments, automatically suppress scheduled promotional sends in Marketing Cloud. Prevent tone-deaf marketing during product issues and queue messages to resume once experiences normalize.
Trigger Marketing Cloud journey entry based on specific FullStory event sequences like feature discovery, incomplete onboarding flows, or power user behaviors. Move users into contextual nurture tracks that reference exactly what they did or didn't do in your product.
Automatically combine Marketing Cloud campaign attribution with FullStory session quality metrics like rage clicks, time-to-frustration, and conversion funnel performance. Surface which campaigns drive engaged users versus those that bring high-friction traffic requiring UX intervention.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize FullStory and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands FullStory's behavioral event taxonomy and session metadata alongside Marketing Cloud's contact model, data extensions, and journey builder architecture.
Redbird maps FullStory's session attributes, custom events, and user segments to Marketing Cloud's contact records, data extensions, and audience criteria without custom code. Our AI handles schema translation between FullStory's event streams and Marketing Cloud's relational data model, manages data extension upserts, and resolves identity matching across email addresses and anonymous session IDs. The platform understands which FullStory properties map to sendable audiences versus journey entry criteria versus contact attributes.
faster behavioral segment activation versus CSV exports and manual imports
Redbird can pull from FullStory and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from FullStory into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into FullStory. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any FullStory session event or Marketing Cloud campaign activity and take action across both platforms instantly.
Fires when FullStory detects frustration signals like repeated clicks on unresponsive elements.
Triggers when users drop off from tracked conversion funnels before completion.
Activates when FullStory captures a defined series of custom events indicating behavior patterns.
Build FullStory segments based on session attributes, custom events, or user properties.
Apply custom metadata tags to FullStory sessions for attribution and filtering.
Retrieve shareable session replay links for specific users or session IDs.
Fires when a contact begins a Marketing Cloud journey or reaches specific journey milestones.
Triggers on standard email engagement events tracked by Marketing Cloud sends.
Activates when a new record appears in a specified Marketing Cloud data extension.
Insert new records or upsert existing contacts in Marketing Cloud data extensions with mapped attributes.
Build sendable audiences or modify audience filter criteria based on incoming data.
Inject contacts into Marketing Cloud journeys or force exit based on external events.
See how Redbird AI syncs FullStory behavioral intelligence with Salesforce Marketing Cloud campaigns in minutes. Turn every user experience signal into personalized marketing action.