Sync behavioral insights from FullStory directly into Google Ads to optimize targeting, build conversion-ready audiences, and measure true campaign impact. Stop manually exporting session data or guessing which ad traffic converts — Redbird automates the entire loop between ad performance and user behavior.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create and sync Google Ads audiences based on FullStory behavioral segments — users who rage clicked, abandoned cart, or experienced errors. Target high-intent users who need a nudge or exclude frustrated traffic to improve conversion rates and reduce wasted spend.
Enrich Google Ads conversion events with FullStory session replay URLs and friction metrics like rage clicks or dead clicks. Surface which campaigns drive smooth user experiences versus problematic sessions, so you can optimize toward quality traffic, not just volume.
Monitor Google Ads campaign performance against FullStory session quality in real-time. Trigger alerts when campaigns with high spend or impression share produce sessions with above-average friction, error rates, or checkout abandonment so teams can pause or adjust before burning budget.
Push Google Ads campaign, ad group, keyword, and GCLID data into FullStory as custom user properties. Replay sessions filtered by specific campaigns or keywords to diagnose why certain ad traffic converts poorly and identify landing page or messaging mismatches.
Remove users from Google Ads remarketing lists the moment they complete key FullStory events like account activation, successful checkout, or feature adoption. Stop retargeting users who've already converted and reallocate budget to prospects still in-market.
Automatically compile reports showing Google Ads spend, conversions, and ROAS alongside FullStory metrics like average session duration, friction score, and conversion funnel drop-off by campaign. Identify which campaigns drive not just conversions, but quality user experiences that lead to retention.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize FullStory and Google Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands FullStory's behavioral event taxonomy and Google Ads' audience, conversion, and campaign structures — so you can automate bidirectional workflows without custom code.
Redbird automatically maps FullStory segments, custom events, and user properties to Google Ads customer match lists, offline conversion imports, and custom parameters. It understands how to structure audience syncs for match rates, format conversion values with transaction IDs, and handle Google's API rate limits and batch requirements. Whether you're pushing behavioral cohorts to remarketing lists or pulling GCLID data into session replays, Redbird handles the schema translation and keeps data flowing reliably.
faster than building custom audience syncs with Google Ads API and FullStory webhooks
Redbird can pull from FullStory and Google Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Google Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from FullStory into Google Ads, or from Google Ads back into FullStory. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any behavioral event in FullStory or campaign change in Google Ads — Redbird connects them in real-time.
Fires when a user enters or exits a FullStory segment based on behavioral criteria.
Triggers when FullStory logs rage clicks, dead clicks, or error clicks in a session.
Fires when a user abandons a defined funnel step tracked in FullStory.
Build a new behavioral segment in FullStory using custom event and property filters.
Attach campaign, keyword, or conversion data as a custom property to FullStory user profiles.
Apply custom tags to FullStory sessions for filtering by campaign source or ad performance.
Fires when a Google Ads campaign hits a defined spend or impression threshold.
Triggers when Google Ads logs a conversion event from tracking tags or offline imports.
Fires when CTR, conversion rate, or ROAS falls below defined benchmarks for a campaign.
Sync behavioral cohorts or email lists into Google Ads customer match audiences for targeting.
Exclude converters or disengaged users from active Google Ads retargeting campaigns.
Push conversion events with GCLID and value data to Google Ads for attribution reporting.
Stop running ads in the dark. Connect FullStory and Google Ads with Redbird to sync behavioral data, optimize for quality traffic, and close the loop between ad spend and user experience.