Connect FullStory and
Gong with AI

Sync user session data with sales interactions automatically. Stop manually cross-referencing product behavior with call transcripts. Redbird AI connects FullStory and Gong so revenue teams see exactly how prospects use your product during the sales cycle.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Flag deals when demo prospects show friction signals in product trials

Automatically pull rage click events, error encounters, and session drop-offs from FullStory for accounts in active sales cycles. Push behavioral red flags directly into Gong deal records so reps can address friction points on the next call.

Enrich FullStory sessions with deal stage and conversation context from Gong

When prospects engage with your product, automatically append deal health scores, recent objections, and competitor mentions from Gong into FullStory user profiles. Product teams see full sales context when analyzing trial behavior and feature adoption.

Create coaching alerts when product usage contradicts what prospects say on calls

Compare feature usage patterns in FullStory against feature discussions in Gong call transcripts. Alert sales leaders when prospects claim to be using capabilities they've never touched, surfacing coaching moments around discovery accuracy.

Auto-generate win-loss reports combining UX behavior with conversation intelligence

Pull session replay metrics, friction point data, and feature engagement from FullStory alongside objection patterns and close-lost reasons from Gong. Generate unified reports showing correlation between product experience quality and deal outcomes.

Sync high-intent behavioral events into Gong to trigger sales follow-ups

When FullStory detects power user signals like checkout flow completion, pricing page revisits, or integration documentation views, automatically log these events in Gong accounts. Reps receive timely context for outreach based on actual product engagement.

Track which demo talking points correlate with actual feature adoption post-call

Map features discussed in Gong sales calls against subsequent usage patterns captured in FullStory. Identify which demo narratives drive real engagement versus which features prospects ignore after positive call sentiment.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and Gong with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands FullStory's session event schemas and Gong's conversation intelligence data model — so you can automate insights across product behavior and revenue intelligence without custom code.

AI that maps user sessions to sales conversations

Redbird automatically matches FullStory user identifiers with Gong account records, joins session replay metadata with call transcripts, and correlates behavioral events with deal timeline data. Our AI recognizes friction signal taxonomies in FullStory and conversation topics in Gong, building cross-platform workflows that connect product usage patterns with revenue outcomes. No need to normalize event schemas or manually map account hierarchies across systems.

Session event to deal record matching
Behavioral signal classification
Call transcript to feature usage correlation
Account-level data unification
10×

faster than building custom ETL between session replay and conversation intelligence platforms

No API documentation diving, webhook infrastructure, or cross-platform account matching logic required

Auto-generated reports

Redbird can pull from FullStory and Gong simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Gong.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into Gong, or from Gong back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any session event in FullStory or any sales interaction captured in Gong.

FullStory
Triggers & Actions
Trigger

User session contains rage clicks

Fires when FullStory detects repeated frustrated clicking on non-responsive elements during a session.

Trigger

High-value account visits pricing page

Triggers when users from target account segments view pricing or purchase-intent pages.

Trigger

Conversion funnel abandonment detected

Fires when users drop off at specific steps in checkout, signup, or onboarding flows.

Action

Create custom event in FullStory

Log custom behavioral events from external sources into FullStory user timelines.

Action

Add user to FullStory segment

Dynamically assign users to behavioral cohorts based on sales stage or conversation data.

Action

Tag session with deal context

Annotate FullStory sessions with metadata like deal stage, close date, or competitor mentions from Gong.

Gong
Triggers & Actions
Trigger

Deal marked as at-risk

Fires when Gong's AI detects conversation signals indicating deal health deterioration or stalled momentum.

Trigger

Competitor mentioned on sales call

Triggers when Gong transcripts capture references to competitive products during customer conversations.

Trigger

Call includes pricing objection

Fires when Gong identifies hesitation or pushback around pricing during sales interactions.

Action

Log product usage event to Gong account

Push behavioral engagement data from FullStory into Gong account timelines for sales context.

Action

Create call note with UX friction summary

Automatically append session replay insights and friction point data to Gong call records.

Action

Update deal custom field with behavior score

Sync product engagement metrics from FullStory into custom fields on Gong opportunity records.

FullStory
+
Gong

Ready to connect your stack?

Start syncing FullStory session intelligence with Gong conversation data in minutes. Redbird AI handles the integration so your revenue teams see complete context across product usage and sales interactions.

Get started → Book a demo