Automatically sync procurement and spend data with digital experience analytics. Stop manually exporting purchase order data to understand supplier portal UX, or copying invoice metrics to measure checkout friction. Redbird connects your business spend platform with session intelligence.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append procurement relationship data to session recordings—tag sessions with customer spend tier, supplier status, or contract type. Analyze how high-value suppliers navigate your portal differently than occasional buyers. Understand UX patterns by spend category without manual data joins.
Trigger notifications to AP teams when FullStory detects friction in supplier invoice upload flows—rage clicks, form abandonment, or repeated submission attempts. Route alerts with session replay links directly to procurement ops. Reduce supplier support tickets by catching UX issues in real-time.
Push completed PO data from Coupa into FullStory as custom events—analyze the full journey from portal login to order submission. Measure time-to-purchase by supplier type, identify drop-off points in requisition flows, and quantify the revenue impact of catalog search UX issues.
Combine Coupa spend data with FullStory session metrics—average session duration, pages viewed per supplier, catalog interactions before purchase. Report on which suppliers struggle with self-service portals and correlate portal UX quality with on-time payment rates and order accuracy.
Monitor supplier behavior in invoice submission flows for signals of confusion—extended time on approval status pages, repeated clicks on help icons, or form field errors. Create Coupa tasks for AP review when behavioral patterns suggest potential disputes or payment issues before suppliers contact support.
When employees abandon expense reports in FullStory-tracked workflows, automatically log structured records in Coupa with session replay links and error context. Give finance teams visibility into why expense submissions fail—whether policy confusion, receipt upload issues, or approval flow problems.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Coupa and FullStory with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Coupa's procurement data model and FullStory's behavioral event schema—so you can connect spend management with digital experience intelligence without custom code.
Redbird maps Coupa objects—purchase orders, suppliers, invoices, requisitions, spend categories—to FullStory session data, custom events, and user properties. Our AI handles schema translation between transactional spend records and behavioral event streams, matching supplier IDs to session users, syncing order statuses as custom events, and enriching session segments with contract tiers. No need to build custom ETL or manually map procurement hierarchies to analytics properties.
faster than exporting Coupa data and manually uploading to FullStory dashboards
Redbird can pull from Coupa and FullStory simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Coupa or FullStory.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Coupa into FullStory, or from FullStory back into Coupa. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any procurement event in Coupa or any behavioral pattern in FullStory—Redbird handles the rest.
Fires when a new PO is created and routed for approval in Coupa.
Triggers when supplier invoice passes AP review and enters payment queue.
Fires when a new supplier completes registration and is activated in Coupa.
Generate a follow-up task or case in Coupa for expense policy review.
Append custom fields or notes to supplier profiles with behavioral insights.
Add classification tags or metadata to PO records based on session context.
Fires when FullStory identifies repeated frustrated clicks on a single element.
Triggers when users exit procurement catalog or requisition flows without completing.
Fires when invoice upload, expense entry, or supplier forms encounter validation errors.
Push Coupa transaction milestones into FullStory as trackable conversion events.
Enrich FullStory user profiles with spend tier, supplier status, or contract metadata.
Tag session recordings with Coupa identifiers like PO number, supplier ID, or spend category.
See how Redbird connects Coupa with FullStory in minutes—no custom code, no data engineering required. Start enriching procurement analytics with behavioral insights today.