Automatically sync digital marketing performance data into procurement and spend management workflows. Stop manually reconciling campaign spend across analytics and finance systems, and get real-time visibility into marketing ROI at the transaction level.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match marketing campaign IDs and UTM parameters from Adobe Analytics to corresponding media purchase orders in Coupa. Track actual spend against performance metrics and identify which vendors and campaigns deliver the best return on ad spend.
Pull finalized invoice amounts and payment dates from Coupa into Adobe Analytics custom dimensions. Replace estimated media costs with actuals and build precise ROI dashboards that reconcile digital performance with true financial spend.
Monitor conversion volume and revenue attributed to specific campaigns in Adobe Analytics. Trigger notifications in Coupa when successful campaigns approach budget caps, enabling faster amendment approvals and preventing missed opportunities.
Automatically compile campaign performance metrics from Adobe Analytics alongside corresponding purchase orders, invoices, and payment status from Coupa. Deliver comprehensive spend-to-performance reports that show both digital metrics and procurement details by vendor, category, and campaign.
Identify campaigns with strong performance and remaining budget headroom in Adobe Analytics. Automatically initiate purchase requisitions in Coupa to scale spend with pre-approved vendors, accelerating the procurement cycle for high-ROI channels.
Extract and organize event-level performance data from Adobe Analytics segmented by media supplier and campaign. Feed historical performance archives into Coupa supplier records to inform vendor evaluations, contract renewals, and procurement negotiations.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Coupa with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Adobe Analytics event schemas and custom variables alongside Coupa's procurement objects, invoices, and spend hierarchies — no mapping spreadsheets required.
Redbird automatically maps Adobe Analytics eVars, props, conversion events, and custom dimensions to Coupa purchase orders, line items, expense categories, and supplier records. The AI understands how campaign tracking codes correspond to procurement references, how to reconcile estimated vs. actual spend across systems, and how to join behavioral data with financial transactions. It handles Adobe's report suite structures and Coupa's commodity codes, cost centers, and approval hierarchies without custom development.
faster than building custom ETL between analytics and procurement systems
Redbird can pull from Adobe Analytics and Coupa simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Coupa.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Coupa, or from Coupa back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Adobe Analytics or procurement workflow in Coupa — Redbird handles the rest.
Trigger when a campaign crosses a defined conversion count or revenue target in a reporting period.
Activate when a specific audience segment or traffic pattern meets behavioral criteria across sessions.
Fire when multi-touch attribution values change for channels or campaigns in a lookback window.
Extract audience segment definitions and member counts with associated behavioral metrics.
Write new values into classification or custom dimension fields for enhanced reporting.
Modify calculated metric definitions or component formulas based on external data inputs.
Trigger when a PO completes the approval workflow and is issued to a supplier.
Activate when a supplier submits an invoice for goods or services rendered.
Fire when cumulative spend for a category, supplier, or department crosses a defined limit.
Generate a new requisition with line items, commodity codes, and routing for approval.
Modify supplier profile data, performance ratings, or custom fields in the supplier database.
Append comments or reference data to purchase order line items for context and tracking.
Stop reconciling marketing performance and procurement spend manually. Let Redbird sync Adobe Analytics and Coupa so your teams can see true marketing ROI backed by actual financial data.