Connect Corebridge and
Semrush with AI

Sync Corebridge policy data with Semrush to automate content strategy based on product performance, competitive positioning, and retirement plan trends. Stop manually exporting policy metrics to inform marketing campaigns or building separate reports to connect financial performance with digital marketing outcomes.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Trigger content audits when annuity product performance drops below benchmarks

When Corebridge flags underperforming annuity products, automatically launch Semrush content audits for related landing pages and product marketing materials. Identify SEO opportunities and keyword gaps to improve organic visibility for specific product lines.

Enrich policy portfolio data with competitive keyword and traffic intelligence

Pull competitor traffic patterns, keyword rankings, and content strategies from Semrush and append them to Corebridge product performance records. Help financial marketing teams understand how competitive digital presence correlates with policy sales and retention.

Sync retirement plan contribution trends to inform seasonal content planning

When Corebridge shows spikes in retirement plan contributions or distributions by quarter, automatically update Semrush content calendar priorities. Align SEO content production with actual customer behavior patterns in retirement planning.

Generate product performance reports enriched with organic search visibility metrics

Combine Corebridge policy analytics with Semrush ranking data to create unified reports showing how digital marketing performance impacts policy sales. Track which product pages drive conversions and which need content optimization.

Alert marketing teams when high-value policy segments show declining search visibility

Monitor Semrush rankings for keywords tied to high-performing Corebridge product segments. Automatically notify teams when organic visibility drops for annuity types or retirement products that represent significant policy value.

Automate policyholder demographic insights to refine keyword targeting strategies

Extract anonymized demographic and behavioral patterns from Corebridge policy data and push them to Semrush for refined keyword research and audience targeting. Ensure content strategy aligns with actual policyholder profiles and retirement planning needs.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Corebridge and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Corebridge's policy and annuity data structures and Semrush's SEO and competitive intelligence schemas, connecting financial performance with digital marketing outcomes.

AI that understands policy data and search analytics together

Redbird maps Corebridge policy records, annuity performance metrics, retirement plan contributions, and policyholder segments to Semrush's keyword rankings, content audits, competitive research data, and traffic analytics. Our AI handles the complexity of matching financial product taxonomies with SEO keyword clusters, ensuring policy performance trends automatically inform content strategy and competitive positioning. No manual CSV exports or custom field mapping required.

Policy performance to keyword rankings
Product portfolios to content audits
Policyholder demographics to audience insights
Competitive product intelligence to SEO research
10×

faster than exporting Corebridge policy data and manually cross-referencing with Semrush keyword reports

No spreadsheet pivots, no manual campaign tagging, no separate dashboards for financial and marketing metrics

Auto-generated reports

Redbird can pull from Corebridge and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Corebridge or Semrush.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Corebridge into Semrush, or from Semrush back into Corebridge. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any event in Corebridge or Semrush and automate workflows across your financial marketing stack.

Corebridge
Triggers & Actions
Trigger

New policy issued

Trigger when a new insurance policy or annuity contract is created in Corebridge.

Trigger

Product performance threshold crossed

Trigger when annuity or retirement product metrics exceed or fall below defined benchmarks.

Trigger

Retirement plan distribution processed

Trigger when a retirement plan distribution or contribution event is recorded in Corebridge.

Action

Create policy performance record

Add new policy or product performance data to Corebridge portfolios.

Action

Update policyholder segment attributes

Modify policyholder demographics or behavioral tags based on external marketing data.

Action

Generate compliance and product report

Trigger automated financial or compliance reporting workflows in Corebridge.

Semrush
Triggers & Actions
Trigger

Keyword ranking change detected

Trigger when target keywords move up or down in search rankings beyond a threshold.

Trigger

Site audit issues identified

Trigger when Semrush detects new SEO health or technical issues on tracked pages.

Trigger

Competitor backlink gained

Trigger when a competitor acquires new backlinks or changes competitive positioning.

Action

Create content optimization task

Add new content audit or optimization tasks to Semrush project workflows.

Action

Update keyword tracking list

Add or remove keywords from monitored sets based on product performance data.

Action

Generate competitive intelligence report

Produce automated competitor analysis reports combining traffic, keyword, and backlink data.

Corebridge
+
Semrush

Ready to connect your stack?

Sync Corebridge and Semrush to automate the connection between policy performance and digital marketing strategy. Let Redbird AI handle the data work so your team can focus on growth.

Get started → Book a demo