Sync digital behavior data with policy and annuity records automatically. Stop exporting web analytics to spreadsheets, manually tagging policyholder segments, or reconciling customer journeys across disconnected systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically flow Adobe Analytics segment data and digital engagement metrics into Corebridge customer profiles. Enrich policyholder records with web session data, content interaction history, and conversion touchpoints without manual CSV imports or data warehouse queries.
Connect new policy origination events from Corebridge to Adobe Analytics for complete attribution modeling. Map annuity purchases and retirement plan enrollments back to marketing campaigns, organic search, and digital touchpoints to measure true conversion paths.
Automatically create and update Analytics segments based on policy type, premium tier, or product mix from Corebridge. Segment high-value annuity holders, recent policy purchasers, or lapsed customers for personalized digital experiences and targeted content delivery.
Merge Adobe Analytics digital disclosure tracking with Corebridge policy transaction records for comprehensive compliance reporting. Automatically compile documentation showing customer interaction timestamps, form completion rates, and policy purchase confirmation flows for regulatory audits.
Trigger notifications when Adobe Analytics detects reduced login frequency, account access drops, or beneficiary portal abandonment for premium annuity holders. Route alerts to relationship managers with full context from both systems for proactive retention outreach.
Combine Corebridge policy sales data with Adobe Analytics funnel conversion rates, quote calculator usage, and product comparison page analytics. Build unified dashboards showing which annuity products drive digital engagement and where prospects drop off before purchase.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Corebridge with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Adobe Analytics event schemas and Corebridge policy data structures, so your behavioral analytics automatically sync with customer financial records.
Redbird maps Adobe Analytics custom events, eVars, and visitor segments to Corebridge policyholder IDs, product codes, and account hierarchies without custom connector development. The platform recognizes conversion events, behavioral cohorts, and attribution dimensions in Analytics, then matches them to policy types, premium tiers, and customer lifecycle stages in Corebridge. Changes to tracking implementations or new policy product launches are handled automatically.
faster than building custom ETL between Analytics data feeds and insurance platforms
Redbird can pull from Adobe Analytics and Corebridge simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Corebridge.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Corebridge, or from Corebridge back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any digital interaction in Adobe Analytics or policy event in Corebridge.
When a visitor enters or exits a defined Analytics segment based on behavior or attributes.
When a custom success event triggers, such as quote completion or beneficiary form submission.
When Analytics identifies unusual traffic patterns or engagement drops for specific customer cohorts.
Build new Analytics segments based on policy data attributes or customer financial profiles.
Apply classification values or custom dimensions to visitors based on Corebridge policy status.
Push segment data with engagement metrics and journey details to external systems.
When a new insurance policy or annuity contract is created and activated in Corebridge.
When policy status updates to lapsed, reinstated, or cancelled for tracking churn and retention.
When cumulative contributions or premium payments cross defined tiers for customer segmentation.
Enrich customer profiles with digital engagement scores, last web interaction dates, and content preferences.
Write marketing channel, campaign source, and touchpoint data to policy origination records.
Record digital disclosure events and customer consent timestamps alongside policy transaction data.
Stop manually bridging digital analytics and policy data. Connect Adobe Analytics and Corebridge to automate customer insights, attribution tracking, and compliance reporting across your financial services tech stack.