Automatically sync mobile attribution data with insurance policy analytics and retirement product performance. Stop manually exporting campaign metrics to match with policyholder acquisition costs, or building custom scripts to reconcile app user behavior with annuity enrollments.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When AppsFlyer tracks an install from an insurance app campaign, automatically match attribution data to new policy records in Corebridge. Calculate true acquisition cost per policyholder by channel and campaign. Build complete cost-to-conversion reporting across mobile marketing and policy issuance.
Use AppsFlyer in-app event data—quote requests, coverage calculators, premium estimators—to enrich Corebridge policy records with engagement scores. Identify high-intent mobile users before policy conversion. Route leads with strong mobile engagement signals to appropriate sales teams.
Automatically join AppsFlyer campaign cost data with Corebridge annuity sales and premium revenue. Generate true marketing ROAS reports that account for policy value, not just app installs. Break down performance by ad network, creative, and product line.
When Corebridge detects policy lapses, missed contributions, or low retirement plan activity, push those policyholder identifiers to AppsFlyer for mobile retargeting. Re-engage customers through the channels where they originally converted. Automate retention campaigns based on policy lifecycle events.
Cross-reference AppsFlyer fraud detection signals with Corebridge high-value policy portfolios. Automatically flag suspicious install patterns on accounts with active annuities or large policies. Route alerts to compliance and marketing ops for investigation before budget waste.
Automatically compile reports showing which mobile acquisition campaigns drove policy enrollments, matching AppsFlyer attribution to Corebridge policy origination data. Track consent flows and disclosure compliance across the customer journey from ad impression to policy issuance.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize AppsFlyer and Corebridge with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands AppsFlyer's attribution schema and Corebridge's policy data structures—automatically mapping mobile user identifiers to policyholder records without custom transformation logic.
Redbird's AI reads AppsFlyer's event schemas—installs, in-app events, cohort data, campaign parameters—and maps them to Corebridge's policy structures, annuity products, and policyholder records. No need to manually define how AppsFlyer IDs match Corebridge customer identifiers, or write transformations to reconcile campaign timestamps with policy effective dates. The system learns your attribution windows, policy product hierarchies, and multi-touch models, then syncs data accordingly.
faster than building custom ETL between attribution platforms and policy systems
Redbird can pull from AppsFlyer and Corebridge simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Corebridge.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from AppsFlyer into Corebridge, or from Corebridge back into AppsFlyer. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in AppsFlyer or policy lifecycle event in Corebridge—then take action in either system.
Fires when AppsFlyer attributes a new app install to a specific acquisition campaign, ad network, or creative.
Triggers when a user completes a tracked event like quote submission, coverage calculator use, or premium estimate.
Activates when AppsFlyer's fraud protection identifies suspicious install patterns, click injection, or attribution manipulation.
Build a new retargeting audience in AppsFlyer based on external data like policy status or contribution activity.
Enrich AppsFlyer user profiles with additional attributes like policy type, coverage level, or customer lifetime value.
Push campaign attribution, cost, and performance data from AppsFlyer to external systems for analysis or reporting.
Fires when Corebridge records a new insurance policy or annuity enrollment, capturing product type and premium details.
Triggers when a policy lapses, is reinstated, or moves through lifecycle states like pending, active, or cancelled.
Activates when retirement plan contributions are recorded or annuity distributions are processed in Corebridge.
Enrich Corebridge policy data with additional fields like acquisition channel, campaign source, or engagement score.
Generate reports in Corebridge showing policy performance, revenue by product line, or compliance metrics.
Push policy, annuity, or customer data from Corebridge to analytics platforms or marketing systems for further analysis.
Stop reconciling mobile attribution data with policy systems manually. Redbird connects AppsFlyer and Corebridge so you can track true customer acquisition costs from ad impression to policy issuance.