Automate retail sales data activation for programmatic targeting. Stop manually exporting CSVs from Circana and rebuilding audiences in The Trade Desk. Redbird AI syncs consumer behavior insights, category performance, and competitive metrics directly into your DSP for smarter media buying.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Circana panel data identifies new high-frequency buyer segments or category switchers, Redbird automatically creates or updates corresponding audience segments in The Trade Desk for immediate activation. Your media team targets the right shoppers without waiting for data exports and manual audience builds.
Monitor Circana point-of-sale data for significant velocity shifts in tracked categories or SKUs. When sales trends cross defined thresholds, Redbird automatically adjusts campaign budgets or bid strategies in The Trade Desk to align media spend with retail performance. Keep programmatic investment synchronized with actual market momentum.
Pull impression, click, and conversion data from The Trade Desk campaigns and automatically join it with corresponding Circana retail sales, market share, and category growth metrics. Redbird delivers unified reports showing how programmatic activity correlates with in-store and online retail outcomes, no manual data merging required.
Track Circana competitive share data across defined geographies, retailers, or channels. When a competitor gains significant share or your brand loses positioning, Redbird sends alerts to your media team and can automatically activate suppression or conquest campaigns in The Trade Desk to respond immediately.
Identify your highest-value customer cohorts using Circana household panel purchase frequency, basket size, and category penetration data. Redbird automatically creates lookalike audience segments in The Trade Desk based on these behavioral profiles, enabling programmatic reach expansion grounded in actual buying behavior.
Combine The Trade Desk campaign delivery metrics with Circana retail sales data at the product, market, and retailer level. Redbird produces automated weekly reports showing reach, frequency, spend efficiency, and corresponding retail lift, making it easy to prove programmatic ROI and optimize ongoing campaigns.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Circana and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Circana's retail measurement schemas and The Trade Desk's audience and campaign structures, so you can activate market intelligence without custom ETL or data engineering.
Redbird natively maps Circana's product hierarchies, geography codes, retailer dimensions, and panel demographics to The Trade Desk's audience segments, data taxonomy, and campaign structures. It knows how to translate UPC-level sales data into targetable audience attributes, match market definitions to geo-targeting parameters, and join impression data back to retail outcomes by product and timeframe. No custom field mapping or transformation logic required.
faster audience builds from retail insights vs. manual CSV exports and DSP uploads
Redbird can pull from Circana and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Circana into The Trade Desk, or from The Trade Desk back into Circana. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Circana or The Trade Desk — from new sales data drops to campaign delivery milestones.
Fires when Circana refreshes point-of-sale or panel data for tracked products, categories, or markets.
Triggers when your brand or a competitor's share moves above or below defined levels in a category or geography.
Activates when panel data reveals a new cohort meeting purchase frequency, basket, or loyalty criteria.
Pull point-of-sale or panel metrics filtered by UPC, category, retailer, geography, or time period.
Retrieve share, velocity, and distribution data for competitors within defined categories or channels.
Build a summary view of sales, growth, and penetration metrics across specified dimensions.
Fires when a campaign hits defined impression, spend, or completion thresholds in The Trade Desk.
Triggers when an activated audience grows or shrinks beyond set percentage thresholds.
Activates when key engagement metrics fall outside acceptable ranges for running campaigns.
Build new DSP audience segments or refresh existing ones with updated targeting criteria or data.
Modify spend allocation or bidding parameters for active campaigns based on external triggers.
Extract impressions, clicks, conversions, spend, and delivery metrics for specified campaigns or line items.
See how Redbird AI connects Circana and The Trade Desk to automate retail data activation, close the loop on programmatic performance, and eliminate manual audience management.