Sync retail sales data and market share insights directly into Google Ads campaign optimization. Stop manually exporting point-of-sale reports, reconciling offline performance with digital spend, and running campaigns blind to in-store results.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Circana detects accelerating category growth or declining market share in key geographies, automatically increase or decrease corresponding Google Ads campaign budgets. Align paid search spend with real retail momentum without waiting for weekly reports.
Monitor Circana point-of-sale data for stockout signals or declining sales velocity by SKU. Automatically pause or reduce bids on Google Shopping and search campaigns for affected products to prevent wasted spend on unavailable inventory.
Match Google Ads campaign IDs and conversion timestamps to Circana panel data and POS spikes. Build a unified view of how digital ad exposure correlates with in-store purchase behavior across retailer channels and geographies.
Compare share of voice in Google Ads to competitive market share from Circana on a weekly basis. Trigger alerts when ad spend allocation doesn't match retail performance reality, highlighting underinvested or overinvested categories.
Push campaign metrics, ROAS, and conversion data from Google Ads into your Circana reporting environment. Enable CPG and retail analytics teams to view digital advertising performance alongside POS, panel, and market share data in one unified report.
Automatically compile reports that show Google Ads campaign spend, impressions, and conversions alongside Circana retail sales lift, market share changes, and promotional effectiveness. Deliver a complete view of marketing investment to in-store outcomes without manual data wrangling.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Circana and Google Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Circana's retail performance schemas and Google Ads campaign structures, so you can connect POS data to paid media without translation layers.
Redbird natively parses Circana's point-of-sale hierarchies, market baskets, panel IDs, and category taxonomies alongside Google Ads campaign structures, ad group targeting, conversion actions, and attribution windows. Our AI handles SKU-to-keyword mapping, geography normalization between retailer markets and ad geotargeting, and time-lag attribution between ad exposure and purchase panels. No need to build custom ETL for every product launch or market expansion.
faster than exporting Circana CSVs and manually adjusting Google Ads bids
Redbird can pull from Circana and Google Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or Google Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Circana into Google Ads, or from Google Ads back into Circana. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from retail sales events in Circana or campaign changes in Google Ads — Redbird connects both directions.
Fires when your brand's market share in a category or geography crosses a defined threshold in Circana data.
Triggers when Circana detects acceleration or deceleration in category sales growth over a rolling period.
Activates when point-of-sale velocity for specific SKUs falls below expected levels in Circana reporting.
Write Google Ads metrics into your Circana analytics environment for unified reporting.
Push Google Ads conversion audiences into Circana panel analysis for purchase behavior studies.
Append Google Ads campaign identifiers and media spend to Circana sales records for attribution.
Fires when a Google Ads campaign reaches its daily or monthly budget cap.
Triggers when return on ad spend drops below a defined target for any campaign or product group.
Activates when Google Ads records an unusual increase in conversions for specific keywords or products.
Increase or decrease daily budgets for campaigns based on Circana retail performance signals.
Stop spending on specific Shopping or search ad groups when Circana shows stockouts or low velocity.
Modify bids for location-targeted campaigns based on Circana market share and sales trends by region.
Sync Circana retail data with Google Ads campaign optimization and stop managing CPG marketing in disconnected systems. Redbird AI handles the integration so your teams can focus on growth, not data exports.