Sync retail sales data with digital behavior insights automatically. Stop manually correlating point-of-sale trends with online session data. Redbird AI connects Circana market intelligence to FullStory digital experience analytics so you can understand how in-store performance relates to digital engagement.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append retail sales trends, category rank, and competitive positioning from Circana to FullStory user sessions. Surface which digital visitors are browsing products gaining or losing shelf share. Connect online behavior to real-world retail momentum.
Monitor FullStory for rage clicks, checkout abandonment, or error events on product pages tied to your highest-velocity SKUs in Circana. Trigger notifications when digital friction threatens retail performance. Prioritize UX fixes based on actual sales impact.
Automatically merge Circana point-of-sale velocity, promotional lift, and panel data with FullStory session volume, conversion rates, and behavior flows. Create consolidated reports showing how online engagement correlates with in-store purchase patterns. No more toggling between platforms.
When Circana registers promotional periods or price changes, automatically create corresponding FullStory segments to isolate digital behavior during those windows. Replay sessions from high-promo periods to understand how pricing strategy influences online engagement and path-to-purchase.
Track when FullStory detects significant changes in user journey patterns—abandoned carts, feature adoption, checkout flow variations. Cross-reference these behavioral shifts with Circana category trends and competitive movement to identify causal relationships between digital experience and market dynamics.
Generate weekly SKU performance summaries from Circana, automatically enriched with FullStory session counts, scroll depth, and friction metrics for corresponding product pages. Identify which products have strong retail sales but poor digital experience, or vice versa, to prioritize optimization efforts.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Circana and FullStory with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI natively understands Circana's retail data hierarchies and FullStory's event schemas, so you can connect point-of-sale metrics to digital behavior without custom ETL pipelines.
Redbird automatically reconciles Circana's product hierarchies, UPC codes, market definitions, and time-period structures with FullStory's session identifiers, event taxonomies, and user segments. The platform understands how to join point-of-sale velocity with page-level engagement, align promotional windows with session cohorts, and translate category trends into digital experience filters. No manual schema mapping or lookup table maintenance required.
faster than building custom pipelines to correlate retail and digital analytics
Redbird can pull from Circana and FullStory simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or FullStory.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Circana into FullStory, or from FullStory back into Circana. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in Circana's retail data feeds or FullStory's behavioral stream and automate downstream workflows across your stack.
Fires when Circana delivers updated point-of-sale, panel, or syndicated market data for configured categories or markets.
Triggers when a brand or SKU moves above or below a defined market share percentage in Circana data.
Activates when Circana registers significant velocity change, new competitive entrants, or category growth rate changes.
Retrieve sales velocity, market share, distribution metrics, or promotional performance for specific products or segments from Circana.
Pull promotional event dates, pricing windows, and feature/display activity from Circana for specified brands or retailers.
Create formatted summaries of category rank, share trends, and competitive benchmarks from Circana for configured time periods.
Fires when FullStory detects rage clicks, error clicks, or dead clicks surpassing defined limits on specific pages or flows.
Triggers when FullStory registers statistically significant abandonment increases in checkout, signup, or product browsing flows.
Activates when a FullStory segment—defined by behavior, user properties, or page paths—accumulates a specified session count.
Build FullStory segments filtering users by specific product page visits, feature usage, or conversion events tied to SKUs or categories.
Append custom properties to FullStory sessions using data from Circana—like market rank, category velocity, or promotional status.
Pull aggregated session counts, conversion rates, scroll depth, and engagement metrics from FullStory for product or category landing pages.
Stop manually stitching together retail performance and digital analytics. Redbird AI connects Circana and FullStory so your team can focus on insights, not data plumbing.