Automatically enrich ad engagement data with account intelligence and trigger sales workflows from campaign performance. Stop manually matching impression data to company records or exporting CSVs to connect ad exposure to pipeline.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When prospects engage with display or video ads in Campaign Manager 360, automatically append ZoomInfo company data, employee count, technographics, and intent signals. Build a complete view of which accounts are seeing your ads and showing buying intent without manual data merging.
Detect when target accounts reach impression thresholds or click-through milestones in Campaign Manager 360, then automatically create enriched lead records or update account scoring in ZoomInfo. Enable sales to act on warm accounts that have been exposed to your messaging.
When ZoomInfo detects intent spikes or buying stage changes for target accounts, automatically generate suppression or inclusion lists for Campaign Manager 360 campaigns. Ensure your ad spend focuses on accounts showing active research behavior without manual list management.
Combine Campaign Manager 360 impression and frequency data with ZoomInfo account attributes to analyze which industries, company sizes, or tech stacks are responding to creative variations. Generate unified attribution reports that connect ad delivery to firmographic segments without pivot tables.
Push Campaign Manager 360 engagement metrics—impressions served, video completion rates, clicks—directly into ZoomInfo custom fields for each contact or account. Give sales teams visibility into which prospects have seen your ads and how they engaged before first contact.
Pull current customer lists and disqualified account segments from ZoomInfo, then automatically update Campaign Manager 360 exclusion audiences. Prevent ad spend waste on accounts that don't match your ICP or are already customers without weekly manual uploads.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Campaign Manager 360 and ZoomInfo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Campaign Manager 360's impression-level data structures and ZoomInfo's account intelligence schemas, so your ad performance and sales intelligence systems stay connected without custom engineering.
Redbird automatically maps Campaign Manager 360 advertiser IDs, placement dimensions, creative rotations, and DCM/DBM event logs to ZoomInfo account records, contact hierarchies, intent topics, and technographic attributes. Our AI handles device ID resolution, domain matching to company records, timestamp normalization across UTC and local time zones, and nested campaign taxonomy without hardcoded field mappings. When Campaign Manager 360 schema updates or ZoomInfo adds new intent categories, Redbird adapts automatically.
faster than exporting DCM reports and matching domains to ZoomInfo manually
Redbird can pull from Campaign Manager 360 and ZoomInfo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or ZoomInfo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Campaign Manager 360 into ZoomInfo, or from ZoomInfo back into Campaign Manager 360. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Campaign Manager 360 or intelligence signal in ZoomInfo, then take action across both platforms instantly.
Fires when a campaign or placement delivers a specified number of impressions to a domain or audience segment.
Triggers when CTR for a creative or placement surpasses your defined performance threshold.
Detects when video ads hit 25%, 50%, 75%, or 100% completion rates for specific accounts or domains.
Build Campaign Manager 360 targeting or suppression audiences from ZoomInfo account selections.
Adjust creative weights or rotations based on performance data or external intelligence signals.
Pull impression-level event data with advertiser, site, and placement dimensions for cross-system analysis.
Fires when ZoomInfo identifies a surge in research activity for target topics at an account.
Triggers when ZoomInfo detects an account moving into active evaluation or purchase consideration phases.
Detects when decision-makers or influencers are added to accounts in your target list.
Append impression counts, engagement metrics, and creative exposure history to ZoomInfo account profiles.
Modify lead or account scores based on display, video, or programmatic ad interactions.
Build ZoomInfo saved searches or lists from accounts that engaged with specific campaigns or creatives.
Connect Campaign Manager 360 and ZoomInfo with Redbird AI to automate ad-to-account attribution, enrich engagement data with intent signals, and trigger sales workflows from campaign performance.