Redbird AI automatically syncs your display and video ad performance from Campaign Manager 360 into Sprout Social's reporting workflows. Stop manually exporting impression data, copying campaign metrics into spreadsheets, and building one-off reports to compare paid advertising with organic social performance.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Push impression, click, and conversion metrics from your display and video campaigns directly into Sprout Social's analytics. Teams see paid ad performance alongside organic social data without manual CSV exports or spreadsheet merges.
Monitor Campaign Manager 360 performance and automatically notify Sprout Social teams when creative performance declines. Social managers can quickly adjust messaging or boost organic content to compensate for underperforming paid campaigns.
Combine Campaign Manager 360 attribution data with Sprout Social engagement metrics into single reports. Marketing leadership gets complete visibility across paid display, video ads, and social campaigns without toggling between dashboards.
Pull social listening insights, brand mentions, and sentiment scores from Sprout Social into Campaign Manager 360 campaign records. Media buyers understand how display campaigns align with real-time brand perception and audience conversations.
Store impression-level data, creative asset performance, and frequency metrics from Campaign Manager 360 with corresponding Sprout Social campaign archives. Build a complete historical record of integrated paid and organic campaign performance.
When new campaigns go live in Campaign Manager 360, trigger Sprout Social to queue complementary organic posts at optimal times. Ensure social content amplifies paid advertising without manual coordination between teams.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Campaign Manager 360 and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Campaign Manager 360's attribution models, creative rotation logic, and impression-level event schemas alongside Sprout Social's publishing calendars, engagement taxonomies, and multi-platform analytics structures.
Redbird automatically maps Campaign Manager 360 campaign hierarchies, site dimensions, placement groups, and conversion events to Sprout Social's message types, network-specific metrics, and reporting tags. Our AI normalizes impression and click data from DCM's event-level exports with Sprout's post-level engagement tracking, handling timezone conversions, attribution window logic, and metric reconciliation. No need to manually define field mappings or write transformation scripts between Google's ad server schema and Sprout's social analytics model.
faster than exporting CM360 reports and manually combining with Sprout analytics
Redbird can pull from Campaign Manager 360 and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or Sprout Social.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Campaign Manager 360 into Sprout Social, or from Sprout Social back into Campaign Manager 360. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any campaign event in Campaign Manager 360 or content publish action in Sprout Social.
When a new display or video campaign begins serving impressions in Campaign Manager 360.
When campaign delivery crosses a specified daily impression or frequency cap.
When CTR, viewability, or conversion rate falls below defined benchmarks for specific creatives.
Pull impression, click, conversion, and cost metrics for specified date ranges and campaign groups.
Generate cross-channel attribution data with path-to-conversion and assisted conversion metrics.
Add custom labels, trafficking notes, or performance tags to campaigns and placements.
When content goes live on any connected social network through Sprout Social.
When post engagement rate exceeds average performance for the account or content type.
When brand mention sentiment changes significantly based on social listening data.
Queue new social content with specified copy, media assets, and publish times across networks.
Apply performance labels or campaign identifiers to posts for reporting and analysis.
Pull engagement metrics, follower growth, and content performance data for specified periods.
Sync Campaign Manager 360 with Sprout Social and stop manually bridging your paid advertising and social media data. Redbird AI handles the integration so your teams can focus on performance, not reporting logistics.