Automate the flow between your ad server and social experience platform. Stop manually exporting campaign data to inform social strategy, copying performance metrics into social reports, or toggling between systems to coordinate paid and organic efforts.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically sync impression, click, and conversion metrics from Campaign Manager 360 into Sprinklr's analytics workspace. Marketing teams get a complete view of paid display and social performance in one place, without manual CSV exports or data reconciliation across platforms.
Monitor Campaign Manager 360 metrics and automatically create Sprinklr listening queries when campaigns hit thresholds. Surface social conversation and sentiment during high-performing or underperforming flight periods to understand audience reaction beyond the click.
Pull brand sentiment scores, trending topics, and audience insights from Sprinklr into Campaign Manager 360 campaign metadata. Media buyers can adjust targeting and creative rotations based on real-time social signals without leaving their trafficking workflow.
Merge impression-level data from Campaign Manager 360 with social interaction data from Sprinklr to build unified performance reports. Attribute customer journeys that span display advertising and social touchpoints, revealing the true contribution of each channel.
Automatically capture display and video creative files from completed campaigns along with their delivery metrics. Marketing teams maintain a searchable library of what ran when, with performance context for future creative planning and social campaign development.
Identify high-engagement audience cohorts in Sprinklr and automatically create or update audience segments in Campaign Manager 360. Close the loop between social interaction and display retargeting without manual audience list management or CSV uploads.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Campaign Manager 360 and Sprinklr with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Campaign Manager 360's impression-level ad delivery data structures and Sprinklr's unified customer experience schema, so you can automate workflows that span advertising operations and social intelligence.
Redbird natively parses Campaign Manager 360's campaign hierarchies, Floodlight attribution models, and creative rotation logic alongside Sprinklr's message threading, sentiment classification, and multi-channel engagement data. Map impression events to social listening windows, join creative asset metadata with engagement metrics, and build cross-platform segments without writing custom field mappings. The AI handles timezone conversions, metric normalization, and schema differences between Google's ad delivery format and Sprinklr's experience management structure.
faster than exporting Campaign Manager 360 reports and manually uploading to Sprinklr dashboards
Redbird can pull from Campaign Manager 360 and Sprinklr simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or Sprinklr.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Campaign Manager 360 into Sprinklr, or from Sprinklr back into Campaign Manager 360. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any campaign event in Campaign Manager 360 or social interaction in Sprinklr — Redbird handles the rest.
Fires when impressions, clicks, or conversions hit specified levels during a flight period.
Triggers when display or video creative is added to the campaign workspace.
Initiates when Campaign Manager 360 produces cross-channel or path-to-conversion reports.
Add new ad placements with specified dimensions, targeting, and rotation settings.
Modify custom fields, labels, or trafficking notes on active or completed campaigns.
Pull granular delivery logs with timestamp, creative, and audience segment details.
Fires when social listening detects significant changes in positive or negative brand sentiment.
Triggers when organic or paid social posts reach engagement, reach, or conversion thresholds.
Initiates when teams build behavioral or demographic audience cohorts from social data.
Publish content to specified social networks with scheduling and approval workflow.
Set up new monitoring streams for keywords, hashtags, or competitor mentions across channels.
Apply classification labels or route social interactions to specific teams or workflows.
Sync Campaign Manager 360 with Sprinklr and build workflows that unify paid advertising and social intelligence. Stop context-switching between ad server reports and social dashboards.