Sync Campaign Manager 360 ad performance data directly into Salesforce Marketing Cloud to power personalized journeys and close the loop on attribution. Stop manually exporting impression data, reconciling campaign metrics across platforms, and rebuilding audience segments for retargeting.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically flow impression-level and click-level ad exposure data from Campaign Manager 360 into Marketing Cloud Data Extensions. Enable journey orchestration based on actual ad interactions, frequency capping across email and display, and unified customer timelines that include paid media touchpoints.
Send qualified audience segments and suppression lists from Marketing Cloud directly to Campaign Manager 360 as custom audiences. Retarget email openers with display ads, suppress converters from ad spend, and activate journey participants across paid channels without CSV exports.
Append campaign exposure data, creative interaction details, and frequency metrics from Campaign Manager 360 directly to contact records in Marketing Cloud. Build smarter segmentation logic, personalize messaging based on ad exposure, and trigger follow-up journeys when display frequency thresholds are met.
Merge Marketing Cloud email engagement metrics with Campaign Manager 360 ad delivery and conversion data into consolidated attribution reports. Track cross-channel customer journeys, measure incremental lift from coordinated campaigns, and analyze time-to-conversion across touchpoints without manual data stitching.
Monitor Campaign Manager 360 delivery pacing and performance against Marketing Cloud email campaign benchmarks. Trigger alerts when display CTR falls below email performance thresholds, when frequency caps are exceeded, or when campaign pacing risks missing flight goals.
Consolidate creative-level performance from Campaign Manager 360 with Marketing Cloud journey metrics into unified campaign archives. Retain impression data, creative rotation results, and cross-channel attribution for historical analysis and regulatory compliance.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Campaign Manager 360 and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Campaign Manager 360's impression-level ad data structures and Salesforce Marketing Cloud's contact model, Data Extensions, and journey orchestration architecture—so your ad performance flows exactly where it needs to go.
Redbird's AI natively understands Campaign Manager 360's campaign hierarchies, placement structures, creative rotations, and Floodlight conversion events—plus Marketing Cloud's contact keys, Data Extension relationships, Journey Builder entry sources, and Automation Studio workflows. Map impression data to contact records without custom field setup. Route click-level events to the right Data Extensions. Push audience segments with proper formatting for Campaign Manager targeting. The AI handles schema translation, cardinality matching, and data type conversion automatically.
faster cross-channel attribution analysis vs. manual Campaign Manager exports and Marketing Cloud imports
Redbird can pull from Campaign Manager 360 and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Campaign Manager 360 into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Campaign Manager 360. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any Campaign Manager 360 ad event or Marketing Cloud journey interaction—Redbird connects the full cross-channel customer timeline.
Trigger when a Campaign Manager 360 campaign reaches specified impression or click volume milestones.
Trigger when Campaign Manager 360 logs a conversion event from tracked Floodlight tags.
Trigger when creative variants within a Campaign Manager placement show statistically significant CTR differences.
Pull granular impression, click, and activity data from Campaign Manager 360 reporting APIs.
Push audience segments or suppression lists to Campaign Manager 360 for targeting and exclusion.
Modify campaign scheduling and flight parameters in Campaign Manager 360 based on performance triggers.
Trigger when a contact enters a specific Marketing Cloud journey or automation workflow.
Trigger when a subscriber achieves defined email open, click, or conversion engagement levels.
Trigger when contacts enter or exit specific Marketing Cloud audience segments or Data Extensions.
Write or update records in Marketing Cloud Data Extensions with ad exposure and performance data.
Add contacts to active Marketing Cloud journeys based on Campaign Manager 360 ad interaction criteria.
Build or refresh Marketing Cloud audience segments using Campaign Manager exposure and conversion data.
Sync Campaign Manager 360 with Salesforce Marketing Cloud and start closing the loop between paid advertising and marketing automation. Build the cross-channel attribution and audience activation workflows your team has been planning manually.