Connect Campaign Manager 360 and
Gong with AI

Stop manually matching ad campaigns to sales conversations. Redbird AI syncs Campaign Manager 360 impression, click, and conversion data directly into Gong deal context—so sales and marketing can see which creative and channels actually drive pipeline.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Push campaign engagement data into Gong account and opportunity timelines

Automatically sync impression, click, and video completion metrics from Campaign Manager 360 into Gong account records. Sales reps see which ads prospects interacted with before calls, enabling smarter discovery and objection handling based on creative messaging.

Alert marketing when high-engagement accounts enter sales conversations

When Gong detects a new opportunity or call with a target account, trigger a lookup in Campaign Manager 360 for recent ad interactions. Surface which campaigns, placements, and creatives that account engaged with to inform sales approach and messaging alignment.

Sync conversion events from Gong closed-won deals back to Campaign Manager 360

When Gong marks an opportunity as closed-won, push deal value and account details into Campaign Manager 360 as offline conversion events. Enable true closed-loop attribution reporting that connects ad impressions to revenue, not just form fills.

Generate weekly attribution reports linking ad creative to sales call outcomes

Combine Campaign Manager 360 creative performance metrics with Gong call sentiment, objection patterns, and win rates. Automatically build reports showing which ad messaging correlates with better discovery calls and shorter sales cycles.

Enrich Gong competitor mentions with Campaign Manager 360 competitive conquest campaign data

When Gong detects competitor mentions in sales calls, cross-reference Campaign Manager 360 data to see if the prospect was targeted by competitive conquest campaigns. Give sales context on messaging and creative used to position against that competitor.

Automate audience suppression lists from Gong churned or lost opportunities

When Gong marks deals as closed-lost or identifies churn risk signals, automatically export those account lists to Campaign Manager 360 for audience exclusion. Stop wasting ad spend on accounts sales has already disqualified or lost.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Campaign Manager 360 and Gong with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Campaign Manager 360's impression-level event schemas and Gong's conversation intelligence data model—so you can connect ad delivery to revenue outcomes without custom middleware.

Native intelligence across ad serving and sales intelligence platforms

Redbird maps Campaign Manager 360 placement IDs, creative rotations, site and app taxonomies, and conversion attribution windows to Gong's account hierarchies, opportunity stages, call transcripts, and deal scoring signals. Our AI normalizes advertiser IDs with CRM account matching logic, syncs impression timestamps with call scheduling data, and transforms creative metadata into contextual tags sales teams can actually use. No need to flatten Campaign Manager 360's nested campaign structures or manually label Gong's unstructured conversation data.

Campaign & placement hierarchy mapping
Creative asset metadata extraction
Offline conversion event writing
Call-to-impression temporal alignment
10×

faster than exporting Campaign Manager 360 CSVs and manually tagging Gong accounts

No SQL queries to join impression logs with CRM data or spreadsheet lookups to match ad engagement to sales calls

Auto-generated reports

Redbird can pull from Campaign Manager 360 and Gong simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or Gong.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Campaign Manager 360 into Gong, or from Gong back into Campaign Manager 360. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any campaign event in Campaign Manager 360 or sales interaction in Gong—Redbird handles the rest.

Campaign Manager 360
Triggers & Actions
Trigger

Campaign delivery threshold reached

Fires when a campaign hits a specified impression, click, or conversion volume milestone.

Trigger

New offline conversion recorded

Triggers when Campaign Manager 360 receives an offline conversion event from any integrated source.

Trigger

Creative performance anomaly detected

Activates when a creative's CTR or completion rate deviates significantly from campaign baseline.

Action

Write offline conversion event

Push revenue, deal ID, and timestamp data into Campaign Manager 360 as trackable conversion events.

Action

Update audience list membership

Add or remove user IDs and device IDs from Campaign Manager 360 audience segments for targeting.

Action

Export impression-level event data

Pull granular impression, click, and conversion logs with placement and creative breakdowns.

Gong
Triggers & Actions
Trigger

New opportunity created

Fires when Gong identifies a new opportunity from CRM sync or sales activity tracking.

Trigger

Deal stage changed

Triggers when an opportunity moves to a new pipeline stage based on Gong's CRM integration.

Trigger

Competitor mentioned in call

Activates when Gong's conversation AI detects a competitor name or product reference during a recorded interaction.

Action

Append custom data to account record

Write campaign engagement metrics, creative exposure counts, or attribution data directly into Gong account timelines.

Action

Create call highlight or tag

Programmatically tag Gong calls or create highlights based on ad campaign context or creative messaging alignment.

Action

Export opportunity and interaction data

Pull deal attributes, call transcripts, sentiment scores, and engagement metrics from Gong for cross-system analysis.

Campaign Manager 360
+
Gong

Ready to connect your stack?

Sync Campaign Manager 360 with Gong in minutes. Give sales the ad context they need and marketing the revenue attribution they deserve—no engineering required.

Get started → Book a demo