Automatically sync ad exposure data with session behavior to measure true campaign impact on user experience. Stop manually exporting impression logs, tagging sessions with campaign context, and building attribution models in spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Stream impression and click data from Campaign Manager 360 into FullStory user profiles. Segment sessions by creative variant, placement, and frequency to understand how ad exposure influences on-site behavior. See exactly which campaigns drive engaged vs. frustrated users.
Merge Campaign Manager 360 attribution data with FullStory conversion funnel and friction metrics. Automatically calculate which campaigns drive quality traffic versus high bounce or rage click rates. Export unified reports showing campaign ROI adjusted for UX quality.
Monitor FullStory session quality metrics segmented by Campaign Manager 360 campaign ID. Trigger notifications when campaigns exceeding spend thresholds correlate with elevated rage clicks, error rates, or drop-offs. Pause or adjust creative rotations based on behavioral signals.
Push completed conversion events, including checkout friction scores and session engagement metrics, back to Campaign Manager 360. Enrich campaign reporting with behavioral quality data beyond basic click-through and conversion rates. Build attribution models that account for user experience quality.
Store Campaign Manager 360 impression and click logs alongside FullStory session recordings for long-term analysis. Enable teams to replay actual user sessions for any campaign, creative, or placement months after launch. Build a searchable archive linking ad delivery to observed user behavior.
Match Campaign Manager 360 creative IDs to FullStory sessions and automatically score each creative variant by UX quality metrics. Identify which ad messaging or visuals attract users who struggle with forms, experience errors, or abandon key flows. Generate creative performance reports combining delivery data with behavioral diagnostics.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Campaign Manager 360 and FullStory with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Campaign Manager 360's impression logs, placement hierarchies, and attribution schemas alongside FullStory's event streams, session metadata, and behavioral scoring models.
Redbird's AI parses Campaign Manager 360's impression-level exports, creative rotation schemas, and cross-channel attribution data structures. It matches user identifiers, timestamps, and campaign dimensions to FullStory's session events, custom properties, and segment definitions. The system automatically handles attribution windows, deduplication logic, and joins between ad exposure logs and session replay metadata without manual field mapping or transformation scripts.
faster than exporting CSVs, writing SQL joins, and manually tagging sessions
Redbird can pull from Campaign Manager 360 and FullStory simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or FullStory.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Campaign Manager 360 into FullStory, or from FullStory back into Campaign Manager 360. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Campaign Manager 360 or user behavior signal in FullStory.
Fires when a new campaign begins serving impressions across placements.
Triggers when a campaign or placement surpasses configured daily delivery volume.
Fires when creative assets are updated or new variants enter rotation.
Pulls detailed impression and click data for specified campaigns or date ranges.
Creates cross-channel attribution analysis with conversion path data.
Modifies campaign settings, creative assignments, or delivery priorities.
Fires when a user session includes multiple rage clicks indicating frustration.
Triggers when a user successfully completes a defined multi-step conversion flow.
Fires when a user segment experiences elevated JavaScript errors or failed interactions.
Adds campaign ID, creative variant, or ad exposure metadata to user sessions.
Builds new audience segments based on campaign exposure and behavioral criteria.
Pulls session events, metrics, and replay links for external analysis or warehousing.
Sync Campaign Manager 360 with FullStory to measure campaign impact on actual user behavior. Redbird handles the data work so your team can focus on optimizing media spend and user experience together.