Redbird AI syncs your digital advertising data with retail performance metrics automatically. Stop manually exporting impression logs, reconciling SKUs across systems, and building one-off attribution reports. Link campaign exposure to in-store sales lift in real time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically flow impression and click-level data from Campaign Manager 360 into Circana's retail performance dashboards. Map campaign IDs to product categories and geographies, enabling closed-loop measurement of advertising impact on point-of-sale data without CSV uploads or manual data prep.
Pull Circana retail performance metrics into Campaign Manager 360 campaign views. Surface category growth, competitive positioning, and promotional lift data alongside ad delivery metrics so media teams understand which campaigns drove actual shelf movement.
Build recurring attribution reports that join Campaign Manager 360 audience segments with Circana panel purchase behavior. Calculate incrementality by comparing exposed vs. control household purchases across retailers, eliminating weeks of manual analysis.
Monitor Circana point-of-sale data for statistically significant lifts in advertised SKUs. Trigger notifications to Campaign Manager 360 campaign owners when retail velocity increases correlate with flight schedules, enabling real-time optimization decisions.
Store combined datasets linking Campaign Manager 360 exposure events to Circana household-level purchase data. Create historical archives with proper joins and deduplication for marketing mix modeling, multi-touch attribution, and compliance documentation.
Feed Circana's retail distribution and out-of-stock data back into Campaign Manager 360 campaign delivery. Automatically pause geo-targeted flights in markets with low inventory or redirect spend to high-velocity regions identified in point-of-sale data.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Campaign Manager 360 and Circana with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Campaign Manager 360's impression-level ad delivery logs and Circana's hierarchical retail and panel data structures, bridging advertising and sales measurement systems without custom ETL.
Redbird maps Campaign Manager 360 placement IDs, creative rotations, and Floodlight conversions to Circana's product hierarchies, store clusters, and panel household segments automatically. Our AI handles geo-matching across DMA and retailer markets, time-aligns weekly point-of-sale data with daily impression logs, and reconciles brand/SKU taxonomies between platforms. No need to standardize field names or build lookup tables—Redbird learns your campaign structures and retail categories to join datasets intelligently.
faster sales lift analysis vs. manual impression exports and Circana data pulls
Redbird can pull from Campaign Manager 360 and Circana simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or Circana.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Campaign Manager 360 into Circana, or from Circana back into Campaign Manager 360. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from campaign events in Campaign Manager 360 or sales updates in Circana—Redbird connects both systems in real time.
Trigger when a Campaign Manager 360 campaign starts, pauses, or completes its flight schedule.
Trigger when a placement or campaign delivers a specified number of impressions in a 24-hour period.
Trigger when a Floodlight tag records conversions, enabling real-time attribution workflows.
Pull detailed impression, click, and activity records with timestamps and user IDs for analysis.
Modify flight dates, geo-targeting, or creative rotations based on external data signals.
Create unified reports showing delivery, frequency, and conversion metrics across publishers and formats.
Trigger when Circana updates retail sales, market share, or velocity data for tracked categories.
Trigger when household-level purchase frequency or basket composition shifts in Circana panel data.
Trigger when Circana identifies statistically significant sales increases during promotional periods.
Pull market share, distribution, and pricing data for specific product categories and time periods.
Extract sales velocity and inventory data segmented by market, retailer, or store cluster.
Retrieve anonymized purchase records for households matching specific demographic or behavioral criteria.
See how Redbird AI connects Campaign Manager 360 with Circana to automate sales lift measurement and close the loop between advertising spend and retail performance—no engineers required.