Connect Braze and
ZoomInfo with AI

Sync B2B contact data between your customer engagement platform and sales intelligence system. Stop manually exporting engagement lists, copying contact attributes, or reconciling firmographic data across tools.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Braze user profiles with ZoomInfo firmographic and technographic data

Automatically pull company size, industry, tech stack, and employee count from ZoomInfo into Braze user attributes. Enable precise B2B segmentation without manual CSV uploads or data entry. Keep customer profiles synchronized as ZoomInfo data updates.

Sync Braze email engagement signals back to ZoomInfo intent data

Feed email opens, clicks, and campaign engagement from Braze into ZoomInfo as custom intent signals. Give sales teams visibility into marketing engagement alongside buyer intent data. Build a unified view of prospect interest across both platforms.

Trigger Braze campaigns when ZoomInfo detects buying intent spikes

Launch targeted email nurture sequences or in-app messages in Braze when ZoomInfo identifies intent surges or job change triggers. Coordinate marketing outreach with sales prospecting timing. Automate multi-channel engagement based on real-time buyer signals.

Export Braze campaign responders to ZoomInfo for account-level analysis

Push users who engage with specific Braze campaigns into ZoomInfo account lists for deeper company research. Identify which accounts are responding to marketing efforts. Enable sales to prioritize follow-up based on actual engagement data.

Suppress Braze messaging for contacts flagged as invalid in ZoomInfo

Automatically update Braze subscription states when ZoomInfo identifies bounced emails, job changes, or invalid contact records. Maintain list hygiene without manual audits. Reduce email deliverability issues by syncing contact verification status.

Build ZoomInfo prospect lists from Braze high-engagement segments

Identify companies with multiple engaged users in Braze and create matched account lists in ZoomInfo for expansion prospecting. Find lookalike accounts based on engagement patterns. Scale ABM efforts using behavioral signals from your customer base.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Braze and ZoomInfo with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Braze's user attributes, event schemas, and Canvas workflows alongside ZoomInfo's contact records, intent signals, and company hierarchies—no field mapping required.

AI that understands both customer engagement and sales intelligence data

Redbird automatically maps Braze user profiles and custom attributes to ZoomInfo contact and company fields. It recognizes engagement event properties, Canvas entry criteria, and subscription states in Braze, then intelligently matches them to ZoomInfo's intent topics, buying stages, and org charts. The AI handles nested company hierarchies, technographic categories, and scoops alongside Braze's behavioral segments and lifecycle stages without custom code.

User attribute mapping
Intent signal translation
Company hierarchy matching
Engagement event parsing
10×

faster than exporting CSVs and manually matching contacts between systems

No API documentation reading, field mapping spreadsheets, or custom integration maintenance

Auto-generated reports

Redbird can pull from Braze and ZoomInfo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or ZoomInfo.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Braze into ZoomInfo, or from ZoomInfo back into Braze. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any engagement event in Braze or intent signal in ZoomInfo—Redbird handles the rest across both platforms.

Braze
Triggers & Actions
Trigger

User enters Canvas

Trigger workflows when a user enters a specific Braze Canvas journey or campaign flow.

Trigger

Campaign engagement threshold met

Activate when email open rate, click rate, or conversion rate crosses a defined benchmark.

Trigger

Custom event received

Respond to specific custom events tracked in Braze with particular property values.

Action

Update user attributes

Write firmographic or intent data to custom attributes on Braze user profiles.

Action

Add users to segment

Dynamically add or remove users from Braze segments based on external data conditions.

Action

Trigger Canvas entry

Initiate a Braze Canvas workflow for users matching specific ZoomInfo criteria.

ZoomInfo
Triggers & Actions
Trigger

Intent surge detected

Trigger when ZoomInfo identifies a spike in research activity or buying intent for target topics.

Trigger

Contact job change identified

Activate workflows when ZoomInfo detects a contact has changed roles or companies.

Trigger

New technographic match found

Respond when accounts adopt technology matching your ideal customer profile criteria.

Action

Create or update contact

Add new contacts to ZoomInfo lists or update existing records with engagement data.

Action

Add to account list

Append companies to target account lists based on Braze engagement patterns.

Action

Tag with custom intent signal

Apply custom intent topics or engagement scores to ZoomInfo contact records.

Braze
+
ZoomInfo

Ready to connect your stack?

Sync Braze and ZoomInfo in minutes. Stop manually bridging your customer engagement platform and sales intelligence system—let Redbird handle the data work.

Get started → Book a demo