Redbird AI syncs customer engagement data from Braze directly into The Trade Desk for smarter audience targeting and attribution. Stop manually exporting CSVs, reconciling campaign performance across platforms, or guessing which lifecycle cohorts drove paid conversions.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push Braze segments—like users who opened but didn't convert, or high-LTV customers—into The Trade Desk as first-party audiences. Keep suppression lists and lookalike seeds fresh without manual exports. Update audiences daily or in real time based on behavioral triggers.
Pull impression, click, and frequency data from The Trade Desk back into Braze user profiles. Segment users by whether they've seen your CTV or display ads, then adjust lifecycle messaging to avoid fatigue or reinforce awareness. Connect paid touchpoints to downstream engagement.
Combine Braze campaign performance—opens, clicks, conversions—with The Trade Desk spend, impressions, and attribution data. Generate unified reports showing which lifecycle messages drove users exposed to programmatic ads to convert. Surface insights without stitching data in spreadsheets.
When users convert in Braze—purchase, subscription upgrade, trial start—instantly add them to suppression audiences in The Trade Desk. Stop wasting ad spend on customers who've already taken action. Keep exclusion lists current without manual coordination between teams.
Monitor users who saw programmatic ads in The Trade Desk but didn't open or click Braze lifecycle emails. Trigger alerts when drop-off exceeds thresholds, so teams can refine messaging, creative alignment, or timing between paid and owned channels.
Capture daily records of Braze segment counts and corresponding Trade Desk audience match rates, ROAS, and reach. Track how audience size and quality change over time, and correlate shifts with lifecycle campaign changes or seasonality.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI natively understands Braze's user events, segment logic, and campaign triggers alongside The Trade Desk's audience taxonomy, impression logs, and attribution models—so your automations work across both platforms without custom code.
Redbird maps Braze user attributes, custom events, and Canvas step completions to The Trade Desk's first-party audience IDs, UID2 identifiers, and campaign line items. It reconciles behavioral cohorts in Braze with impression-level exposure data from The Trade Desk, matching on hashed emails or mobile ad IDs. You get bidirectional sync that respects each platform's identity resolution, rate limits, and targeting hierarchies—without engineering a custom integration.
faster than building audience syncs with APIs and scheduled ETL jobs
Redbird can pull from Braze and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into The Trade Desk, or from The Trade Desk back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in Braze or The Trade Desk—user behavior, segment changes, campaign launches, or performance thresholds—and automate what happens next.
Trigger workflows when users move into high-value cohorts or churn risk segments based on behavioral or CRM filters.
Start automations when a Braze Canvas step finishes, an email campaign sends, or a push notification is delivered.
React to user actions like purchase, subscription start, content view, or trial expiration logged in Braze.
Add custom attributes, tags, or event data to Braze profiles from The Trade Desk exposure or conversion events.
Push Braze segment membership lists to external systems, data warehouses, or audience platforms in structured formats.
Initiate personalized Braze messaging flows when conditions in The Trade Desk campaigns or audience performance are met.
Start workflows when The Trade Desk campaigns launch, pause, complete, or hit spend or impression thresholds.
Trigger actions when first-party audience data finishes uploading to The Trade Desk and match rates are available.
React when users exposed to ads complete conversions tracked via The Trade Desk pixels or offline attribution.
Push Braze user segments as first-party audiences or suppression lists into The Trade Desk targeting.
Modify line item bids, daily budgets, or pacing settings based on Braze engagement or conversion signals.
Pull impression, click, conversion, and spend data from The Trade Desk into BI tools, dashboards, or Braze for unified reporting.
Sync Braze engagement data with The Trade Desk audiences in minutes. Redbird AI handles identity resolution, audience uploads, and bidirectional data flows—so your lifecycle and paid teams stay aligned without manual exports.