Automatically sync campaign engagement data between lifecycle marketing and social performance. Stop manually matching social campaigns to Braze sends, exporting metrics to spreadsheets, or guessing which social content drives app engagement.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically log Braze email and push campaign launches as trackable events in Sprout Social. Match social posts to lifecycle campaigns and measure cross-channel performance without manual tagging. Build complete timelines of customer touchpoints across owned channels.
Capture users who engage with high-performing social posts from Sprout Social and automatically add them to targeted Braze segments. Trigger personalized follow-up campaigns to users who commented, shared, or clicked social content. Turn social momentum into lifecycle opportunity.
Build automated reports that correlate Braze campaign engagement rates with Sprout Social content performance during the same periods. Analyze which social themes drive higher email open rates or app usage. Eliminate manual cross-platform reporting across marketing tools.
Monitor Sprout Social for viral posts or engagement spikes and automatically notify Braze campaign managers. Trigger immediate follow-up messaging to capitalize on trending topics or brand moments. React to social opportunities while audiences are still active.
Automatically capture Braze campaign variant performance alongside concurrent Sprout Social activity for historical analysis. Build a unified data archive connecting message testing results to social content themes and timing. Enable long-term pattern recognition across channels.
Track user mentions and sentiment scores in Sprout Social and automatically update corresponding Braze user profiles with social engagement attributes. Segment audiences by social interaction level for tailored lifecycle messaging. Keep customer profiles enriched with real-time social behavior.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Braze's campaign structures, user events, and segmentation logic alongside Sprout Social's publishing calendars, engagement metrics, and audience analytics.
Redbird maps Braze campaign IDs, Canvas variants, and conversion events to Sprout Social post performance, profile tags, and engagement timelines. The platform automatically reconciles user identifiers across systems, matches campaign timing windows, and structures cross-channel performance data. No custom field mapping or middleware needed—Redbird handles campaign taxonomies, date range alignment, and metric normalization between platforms.
faster cross-channel campaign reporting vs exporting CSVs and manual correlation
Redbird can pull from Braze and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Sprout Social.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Sprout Social, or from Sprout Social back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Braze or social activity in Sprout Social, then take action across both platforms.
Fires when a Braze email, push, or SMS campaign is delivered to target audience segments.
Triggers when users progress through specific Canvas journey steps or conversion events.
Activates when users enter or exit dynamic audience segments based on behavioral criteria.
Modify custom attributes or tags on Braze user profiles with external data sources.
Dynamically assign users to Braze segments based on events or data from other platforms.
Initiate Braze campaign delivery to specified segments based on external triggers or conditions.
Fires when scheduled or immediate social content goes live across connected networks.
Triggers when post engagement metrics exceed defined benchmarks for likes, shares, or comments.
Activates when brand or keyword mentions are identified in social listening streams.
Queue new social content for publishing across selected networks with timing and copy.
Apply organizational tags to social profiles based on engagement patterns or external data.
Compile analytics data for specified date ranges, campaigns, or content types into shareable reports.
Sync Braze and Sprout Social to unify lifecycle marketing with social performance. Stop switching between platforms to understand cross-channel impact.