Sync social engagement data into lifecycle campaigns and surface Braze campaign performance in social reporting. Stop manually exporting CSVs to reconcile social conversation trends with messaging campaign results, or copy-pasting campaign IDs between platforms to tie social sentiment back to triggered sends.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull Braze email, push, and SMS campaign metrics into Sprinklr reports to correlate lifecycle messaging impact with social sentiment and engagement trends. Surface which triggered campaigns drive the most social conversation and brand mentions without manual data merging.
Enrich Braze customer profiles with Sprinklr social engagement history, sentiment scores, and conversation topics to power more contextual segmentation. Trigger personalized lifecycle messages based on whether users are active brand advocates or detractors on social channels.
Monitor Sprinklr sentiment data in real-time and flag when Braze campaign sends coincide with increased negative mentions or customer service volume. Automatically notify channel owners to pause or adjust messaging before issues escalate across social platforms.
Automatically generate reports that merge Braze campaign metrics with Sprinklr social performance, audience reach, and sentiment analysis. Show how lifecycle messaging drives social engagement, share-of-voice, and brand health metrics without switching between dashboards.
Monitor Sprinklr for social conversations indicating competitor consideration or churn signals, then automatically trigger targeted Braze retention or win-back campaigns. Reach at-risk customers with personalized offers across email and push based on real-time social intelligence.
Push Braze audience segments and behavioral cohorts into Sprinklr to align paid social targeting with lifecycle campaign segmentation. Ensure social ad audiences mirror the same high-value, engaged, or at-risk groups defined in Braze without manual list uploads.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Sprinklr with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Braze campaign structures, event schemas, and user attributes alongside Sprinklr's social engagement data, sentiment taxonomies, and cross-channel conversation threads.
Redbird's AI interprets Braze campaign IDs, Canvas step triggers, custom event properties, and user cohorts, then maps them to Sprinklr message streams, engagement metrics, sentiment classifications, and audience demographics. It understands how Braze sends relate to social conversation volume, which Canvas journeys drive brand advocacy, and how to join user identifiers across both platforms. No need to manually define field mappings between Braze's behavioral event schemas and Sprinklr's multi-channel engagement data structures.
faster than building custom ETL between Braze webhooks and Sprinklr APIs
Redbird can pull from Braze and Sprinklr simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Sprinklr.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Sprinklr, or from Sprinklr back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Braze campaign event or Sprinklr social engagement signal and take action across both platforms instantly.
When a Braze email, push, SMS, or in-app campaign is sent to a segment or individual user.
When a user enters a specific step in a Braze Canvas multi-channel journey.
When a custom attribute, lifecycle stage, or behavioral property changes on a Braze user profile.
Add custom attributes, tags, or event properties to a Braze user based on external data.
Dynamically add or remove users from Braze segments based on real-time triggers from other systems.
Initiate a Braze API-triggered campaign or Canvas entry for specific users based on external events.
When Sprinklr identifies a new mention of your brand, product, or tracked keyword across social channels.
When aggregate or individual sentiment scores drop below or rise above configured thresholds in Sprinklr.
When a customer initiates a conversation or replies via social media, messaging apps, or review platforms tracked in Sprinklr.
Publish content to social channels managed in Sprinklr based on campaign triggers or performance data.
Add or remove users from Sprinklr audience lists for paid social targeting based on behavioral signals.
Apply tags, categories, or routing rules to Sprinklr customer service conversations based on external context.
Sync Braze campaign data with Sprinklr social insights and stop manually reconciling lifecycle messaging with social engagement. Redbird connects your marketing automation and social listening platforms in minutes, not sprints.