Sync retail sales data from SPINS into Braze to power smarter lifecycle campaigns. Stop manually exporting SPINS reports to segment customers or trigger messages based on product performance. Redbird automates the flow between market insights and customer engagement.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Monitor retail sales velocity in SPINS and automatically trigger Braze campaigns when specific SKUs show declining trends. Build win-back flows targeting customers who purchased slow-moving products with personalized offers or cross-sell recommendations based on category performance data.
Sync SPINS store-level distribution data into Braze custom attributes so campaigns can be personalized based on local product availability. Send location-specific messaging only to users near stores carrying new SKUs or experiencing stock expansion.
Pull SPINS category performance data into Braze to create dynamic segments based on competitive positioning. Target customers of top-performing categories differently than emerging segments, adjusting messaging intensity based on market momentum.
Export Braze campaign performance, click-through rates, and conversion events to SPINS data workflows for integrated retail and digital performance analysis. Connect online engagement with downstream retail sales to measure true campaign impact on shelf velocity.
Compare new SKU performance in SPINS against category benchmarks and automatically notify Braze campaign managers via Slack or email. Trigger emergency promotional campaigns or adjust messaging strategy when launch velocity falls below thresholds within the first 30/60/90 days.
Automatically generate executive dashboards that merge SPINS retail scan data with Braze email engagement, app usage, and conversion metrics. Track how digital campaigns influence in-store sales by SKU, retailer, and region without manual spreadsheet reconciliation.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and SPINS with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Braze's event schemas and user attributes alongside SPINS retail data structures—no need to map fields or write transformation logic manually.
Redbird's AI natively interprets Braze custom attributes, event properties, and segment definitions while also parsing SPINS retail scan hierarchies, velocity metrics, and distribution codes. It automatically identifies which SPINS product IDs map to your Braze purchase events, matches geographic market definitions between systems, and structures retail performance data into Braze-compatible custom attributes. No CSV exports, no middleware configuration—just describe what you want synced in plain English.
faster than exporting SPINS data to spreadsheets and uploading CSVs to Braze
Redbird can pull from Braze and SPINS simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or SPINS.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into SPINS, or from SPINS back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Braze or metric change in SPINS—Redbird handles the rest.
Trigger when a specific Braze campaign or Canvas sends to users.
Trigger when users join a specific Braze segment based on behavior or attributes.
Trigger when Braze logs a purchase, app action, or other custom event.
Write SPINS retail data as custom attributes on Braze user profiles.
Dynamically add users to Braze segments based on SPINS market conditions.
Start a Braze Canvas journey when SPINS data meets specific thresholds.
Trigger when SPINS detects SKU velocity decline below a defined threshold.
Trigger when SPINS shows a product gaining availability in new retail accounts.
Trigger when category or brand market share changes significantly in SPINS data.
Send Braze engagement data into SPINS analytics workflows for attribution modeling.
Add Braze user behavior events to SPINS data lake for omnichannel analysis.
Write Braze campaign results into SPINS reporting tables for unified CPG dashboards.
See how Redbird syncs Braze and SPINS in minutes. Stop toggling between retail dashboards and campaign tools—let AI connect your customer engagement with market reality.